Building brand around a tight-knit community has escalated over recent years, with both legacy and breakthrough brands enjoying loud successes from this strategy. The pandemic brought with it a much-exaggerated need for connection, which has led to brands like SNUG & TRIP being able to really benefit from the perils of lockdown by developing cult followings where community is everything.
The relevant sessions at the CMO Leadership Summit this 9-11th October in London [insert link to website], will teach you how to not just grow your brand; but how to ensure your ‘followers’ engage in repeat transactions, react to your content and actually care about your products.
Our speakers on this topic include:
James Edmunds, Managing Director at market leading CBD soft drink, Trip
James, who is ex Head of Brand at L’Oréal and a proud alumnus of Forbes 30 under 30 is leading Trip proudly into 2023. The brand, which is centred around mental wellbeing is the UK’S Leading CBD-Infused drinks and oils brand, featured in Vogue, Forbes & the Guardian and sold in Soho House, Boots, Sainsbury’s, Ocado, Selfridges, Harvey Nichols & Planet Organic amongst many others.
Lauren Hannifan, Head of Brand, Snug
Lauren knows ‘community is everything’, which is why SNUG have formed such a close-knit group of likeminded cult followers. The ‘sofa in a box company’ literally organises concerts and other exciting events for their consumers (their friends). Genius.
Snug too, enjoyed the fruits of the pandemic, whereby sales went up 340% in 2021 alone as they were able to boycott the supply chain issues of furniture products made further afield during the increased demand for home furnishings during Covid-19.
Aysen Miller, Senior Social Media & Influencer Manager, Snug
Aysen specialises in Social Media and Influencer Marketing, something that has been huge for SNUG. Collaborating with influencers such as @Chessieking (770K followers) has been an exciting part of strategy to widen customer base and enjoy the cult following of others. Largely though, the @snugsofa (177K followers) Instagram page speaks for itself; with its’ on trend transitions, reels, distinctive brand voice, purpose and humour…it’s surely a recipe for success.
Not only will you take away fantastic tips from these educational sessions, they will also run alongside 20 other content pieces covering Brand, Agility, Disruptive Technology, Customer Centricity and more! The aim of the CMO Leadership Summit is to connect, engage and make life easier for leading marketing executives. As such, you’ll be centre stage with the leading product providers on the market right now.
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