Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.
As an attendee you’ll receive:
Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations.
Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that.
The pandemic and the improvement of technologies are giving faster, wider, and cheaper access to data, in particular customer data. The role of marketing is expanding in the customer journey and requires more cooperation and integration between marketing and sales departments. Marketing and sales, ultimately, have the same end goal: to drive sales and increase profit. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it.
B2B marketing has always been hard, but today it’s harder than ever. Our new era of marketing is marked by relentless disruption, digital acceleration, and increasingly consumerized buyers. The result? A magnitude of problems for marketers that have manifested in three main areas:
1. The marketing strategies and tactics we deploy to generate demand
2. How our organizations are structured to do this
3. The investments, or lack thereof, we’ve made in Martech.
Marketing’s job is to connect with buyers, to engage, and to help solve problems, but how can we create these connected customer experiences when our practices are outdated and broken?
In this session, you’ll learn about how to shift your mindset across your teams, strategy, and technology with a new way forward that is more precise.
Diversity and inclusion are hugely important to all of us at ViacomCBS and continue to be a focus of dialogue across the marketing industry and within the wider world. Currently, our industry is going through a process of scrutiny and self-reflection; starting to acknowledge its biases and wrongdoing, and re-thinking how to adapt and create positive change for the future.
This discussion is an exploration of how people around the world feel about on-screen representation (in TV shows, movies, and advertising), shedding light on various aspects of diversity, including ethnicity, gender identity, sexuality, disability, and more.
Marketing plays a critical role in creating a positive customer experience. To build brand loyalty, you need to understand and adapt to customers’ changing needs, which often requires innovation. In this presentation, Larisa Summers, the Chief Marketing Officer for Convene, a premium work experience company with 23 meetings, events, and office locations across the U.S and in London, will discuss how marketing impacts customer retention. She’ll illustrate how the company pivoted to create a product to adapt to clients’ new way of working, explain the impact of brand equity, and discuss the importance customer experience plays in strengthening brand loyalty.
With so much swirl on the future of work, we all get caught up in the noise. From going full virtual to hybrid to full butts in seat model – there’s no right answer. Marketers have played a pivotal role in shaping how employees, customers, and industries think about the future. Now – more than ever, marketers have the (digital) mic. We hold the keys to driving positive sentiment around the future of work, our messages and storytelling is center stage to help people and teams navigate the unknown each day and tomorrow’s unknown.
We’ll explore how marketers need to evolve and level up our digital strategies to get us to the next normal, which is the future of work.
The Harvest lifestyle marketing team within HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how the lifestyle team adopted new technology to launch a New York Times bestseller and led the organization in marketing experimentation driven by audience insights and data.
In this session, we’ll discuss how brands can effectively, authentically, and strategically communicate their brand’s story to their target audiences at every step of the experience, from omnichannel platforms to in-store and virtual design.
The pandemic and its intersection with multiple social justice events galvanized a public that demanded a response from social, political, and corporate leaders. Overnight companies were reeling, digesting customer feedback on how to be more responsive to the moment at hand, while making bold statements that aligned their brands with the public sentiment. And more importantly, how could they do this in ways that felt authentic and not contrived. Now in year 2, the question on customers’ minds is which companies were giving lip service and which ones made an actionable change?
This conversation will focus on anecdotes and strategies for communicating your longer-term commitments to diversity, equity, and inclusiveness and more specifically how to do it in ways that reach the broadest audience.
Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. Now more critical than ever, learn pragmatic, actionable methods to build/refine “scaled CS” across all customer segments by leveraging key customer insights and omnichannel digital engagement to deliver personalized, outcome-based journeys to drive customer retention, loyalty, and growth.
Today, events make up a more integral part of companies’ marketing, filling up the void at different touchpoints with leads and maintaining a steady flow of data throughout. At the same time, customers can easily join and leave, get just what they need, and don’t even have to do that at the same time as the event.
Adit Moskovitch, Kaltura’s GM, Enterprise Sales & Success, will tell us all about virtual events and why they’re a lot more than a change in medium. She’ll also be sharing statistics and insights from running some of the industry’s largest events in the past year on Kaltura’s platform, as well as from Kaltura’s recent event, which she and her team produced, curated, and executed.
The structure of the Marketing Team can greatly impact the way that Marketing interacts with Sales. Join B2B Marketing expert Phil Grabfield for this presentation focused on creating a B2B Marketing organization with the right people, in the right seats.
Audience-centricity has evolved over the years, and understanding your audience is crucial now more than ever. This session will help define the most useful mechanisms to understand your audience, from traditional market research to personas to real-time consumption metrics, and beyond.
The pandemic and the improvement of technologies are giving faster, wider, and cheaper access to data, in particular customer data. The role of marketing is expanding in the customer journey and requires more cooperation and integration between marketing and sales departments. Marketing and sales, ultimately, have the same end goal: to drive sales and increase profit. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it.
Marketers have an immense toolkit at their disposal. There are tactics considered “Old School” and others that are “New School.” How do you know which to use and when? Please join Dawn Mueller, Global VP of Marketing and Communications at Wolters Kluwer as she shares her experience with both schools to help identify which tactics correspond with specific situations, and which tactics to use to drive the desired outcomes and support your strategy.
The Harvest lifestyle marketing team within HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how the lifestyle team adopted new technology to launch a New York Times bestseller and led the organization in marketing experimentation driven by audience insights and data.
While loyalty and advocacy are often a focus post-conversion, there is an opportunity to build this before that very first touch. Often a dark part of the funnel (and budget), this session will delve into how you can use your digital and social media advertising to deliver on the relevancy that your buyers crave and make that (first) impression count.
What if you could 10x your best MQLs with a simple change to your Demand Gen pipeline? Traditional MQLs are far from satisfying your Sales teams. It’s guesswork on which MQLs are actually from the target buyer who is in-market. It’s time to move out of the old MQL era into something much more promising.
Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences and personalized attention at scale. Conversational AI fosters deep two-way conversations, elevates sales-ready contacts, and qualifies contacts for the next step in the customer lifecycle. That’s not simply an MQL—that’s “Conversation Qualified.”
Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that.
Marketing plays a critical role in creating a positive customer experience. To build brand loyalty, you need to understand and adapt to customers’ changing needs, which often requires innovation. In this presentation, Larisa Summers, the Chief Marketing Officer for Convene, a premium work experience company with 23 meetings, events, and office locations across the U.S and in London, will discuss how marketing impacts customer retention. She’ll illustrate how the company pivoted to create a product to adapt to clients’ new way of working, explain the impact of brand equity, and discuss the importance customer experience plays in strengthening brand loyalty.
In today’s world, building businesses with digital at their core is essential. The use of digital marketing can map out a more purposeful and ethical future. Please join Anamika Gupta, Head of Customer Marketing, and Asif Poonja, Global Vice President, Regional Chief Technology Officer, and Head of Delivery at Fujistu America, Inc. for an Executive Interview on creating a purposeful business with digital marketing.
The structure of the Marketing Team can greatly impact the way that Marketing interacts with Sales. Join B2B Marketing expert Phil Grabfield for this presentation focused on creating a B2B Marketing organization with the right people, in the right seats.
In this session, we’ll discuss how brands can effectively, authentically, and strategically communicate their brand’s story to their target audiences at every step of the experience, from omnichannel platforms to in-store and virtual design.
Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. Now more critical than ever, learn pragmatic, actionable methods to build/refine “scaled CS” across all customer segments by leveraging key customer insights and omnichannel digital engagement to deliver personalized, outcome-based journeys to drive customer retention, loyalty, and growth.
Audience-centricity has evolved over the years, and understanding your audience is crucial now more than ever. This session will help define the most useful mechanisms to understand your audience, from traditional market research to personas to real-time consumption metrics, and beyond.
The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session, you’ll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a disenfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company’s own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your workforce and leadership strategies.
In a world filled with hundreds of brand messages a day and unlimited distractions, how do you connect with and create a delightful experience with a customer? How do you get the customer to remember your brand or company over the magnitude of messages, emails they receive?
Positive engagements aren’t just created, but they are crafted and delivered. They don’t just tell a story, they make the customer part of the story. They need to bring in all senses and create a memorable experience that leaves the customer wondering, what is next?
In this session, we will dive into what makes a great customer experience and look at the tools available to make your next engagement an unforgettable multi-sensory experience.
Changes forced by the pandemic are leading to a new hybridization of our sales forces and how they work. The pandemic forced outside sales forces to move from face-to-face to virtual selling overnight. While counterintuitive, not seeing customers in person led to salespeople seeing customers more often. The better planning and follow-up enabled by more office time drove increased wins with customers. As we move to the new normal, the role of the outside salesperson will now best be a hybridization of face-to-face and virtual selling.
Far too many sales leaders are still creating their forecasts without the appropriate input and accountability from Marketing and Product.
This presentation will review why most sales organizations need both a sales capacity model AND a waterfall methodology to ensure attainment of the numbers and alignment of the revenue generation strategy.
For businesses deemed “Non-Essential”, the last 18 months have greatly impacted sales within existing client bases, and have wiped out any opportunities for new business growth. Figuring out the balance for growth between existing vs. new customers has pressured many sales leaders into adjusting their account management and acquisition strategies. In this session, we will explore engagement and prioritization techniques sales leaders can use to pave the way for renewed performance management for 2022 and beyond.
How many times have you wished you could click your heels three times and magically lead your team through challenging situations with ease and even fortitude? Well, now you can. Leveraging lessons from The Wizard of Oz, Jennifer Fisher, Senior Vice President of Sales at WorldStrides, shows you how to help your team adapt and pivot through uncertainty when stopping is not an option. You will learn how to help your teams develop adaptability and openness to diverse issues and thoughts, and inspire your team to keep moving forward down the yellow brick road using compassion and a positive mindset.
Building loyalty is a strategy. The right culture is a must. The two together are the secret sauce. But how do you create loyalty and foster a winning culture? During this presentation, you will learn tactics and strategies to help your organization retain top sales talent and targeted actions to help foster a culture of success and fun.
For too long Sales Enablement has been “just that” … a team of people who help, or enable, salespeople to manage their deal pipeline. As the journey of the buyer evolved, so did this role … if you did it right. Why?
In essence, to equip sellers with the right resources at the right time thereby shortening the sales cycle, increasing win rates, and securing bigger deals, you need dedicated team members filling out the “middle-of-the-funnel” and hence, Enablement-as-a-Function emerged.
Sellers now need to reach out to buyers, intercepting their attention much earlier in their journey—a task typically associated with marketing. As a result, sellers now need to think more like marketers, and marketers need to think more about the day-to-day experiences of sellers. So, to bridge this gap we insert the Sales Enablement.
Effective leadership strategies are considered the foundation of any successful business and are key to building, developing, and motivating the workforce. Every hire and promotion should raise the performance bar of a team. It’s the role of a leader to recognize remarkable talent and grow them within the organization.
This presentation will discuss how to find the right skill set, hire them, and develop them to become the best.
Connect with the thought leaders of your industry at 6 different networking events, including an off-site evening out.
We attract the best in the business. By learning about your projects up front, we match you for 1-on-1 meetings with those best-suited to tackle the challenge.
The cost of producing CONNECT CMO is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes:
Based on the details of your registration, we carefully select 10 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed.
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.
There are many reasons to attend! For starters, CONNECT CMO is the only event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.
CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.
Your virtual pass includes:
Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.
Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place.
There are many reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.