Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.
As an attendee you’ll receive:
Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations.
Activating digital out of home has become easier with programmatic processes, but buyers still have questions about best practices. This session will address how modern DOOH can and should be implemented in an omnichannel media strategy.
The pandemic has driven companies that thrive in direct in-person selling, trade shows, outbound sales reps, and product demonstration to move to virtual and 3D. These new tools had to be convincing and compelling enough to earn the trust of buyers, engineers, designers, and others who are accustomed to physical contact with products and services.
Please join Michael Margolies, Vice President of Marketing & Creative at Leggett & Platt as he discusses some of these topics and illustrates examples of 3D, animation, and video that have appeared in a variety of industries to ensure the business continues – even when salespeople, engineers, and designers could not come together to evaluate products, designs, and prototypes, or services.
Influencer campaigns can be challenging for many brands to execute successfully to ensure a mutual fit and outstanding ROI. This session will cover a mix of process and strategy, so brands understand the best ways to outline goals, expectations, deliverables, and successful completion of an influencer campaign. From nailing down a smooth process to identifying and engaging with the right influencers, this session will give marketers a great foundation for building a strong influencer strategy from start to finish.
Your brand may just be the most important part of your overall marketing strategy. It is the foundation of your company and can determine whether a customer loves you – or leaves you. If your organization is getting lost in a saturated market, or your leadership team is asking for a fresh, new look in a sea of competitors, it can be especially difficult to build a brand that is unique and relevant. In this session, Lydia Adams, VP of Marketing & Communications at Personiv will dive into the top 10, must-follow rules of building your brand from the ground up. A branding (and rebranding) veteran who’s created everything from logos and taglines to websites and company identities, Lydia will share how to harness your niche, tap into your brand’s emotional quotient, and stand out in a crowd.
Understanding the function of your organization’s sales team is critical to the success of the marketing department. A collaborative mindset is essential and can be the core of aligning these two departments. Please join Melissa Puls, SVP and Chief Marketing Officer at Ivanti, as she shares insights on how to successfully align your marketing and sales teams.
As the Web3 world becomes an increasingly integral part of our daily lives, the way in which brands approach to content and marketing and creating consumer experiences must completely shift. From leveraging technologies to engage with new and existing audiences safely and in entirely new ways to developing integrated products and multi-layer activations digitally and in real life, consumers are craving more personalization and immersion from the brands they love. The metaverse has presented marketers and fellow business leaders with a unique opportunity to innovate, experiment, and revolutionize the industry as we know it, and it’s imperative that brands embrace this new model to remain relevant for years to come. Join leading Web3 platform Vatom’s Chief Experience Officer Colin Hornett as he discusses how the rapid growth of Web3 creates new value for consumers and what they now expect from brand experiences.
Do you know what is next for you and what level heights you want to achieve? Whether you choose to stay in your current role or move to the next level, you are in control. The good news is that you can engineer your path simply by knowing what you are looking for, understanding the possible routes to get there, and seeking those opportunities out. Karen Sage, who has had a successful career in multiple CMO roles, discusses the career paths within marketing and how to set yourself up successfully for a future CMO role and beyond.
The data you know can do more than you know. It all starts with a dream… and the right intelligent data architecture. Learn about the 3 pivotal changes to consider when designing, or redesigning, an integrated data architecture to drive growth – today and tomorrow.
Once designed, understand how marketing and sales can come together to uncover innovative potential within the 4 key stages of the customer lifecycle. We’ll dive deeper into actionable use cases you can apply to improve brand, pipeline, and revenue.
Last but not least, discover how to turn customer, product, sales, and marketing data into meaningful insights that will accelerate value and growth. Turn opportunities into wins. Stop drowning in dashboards. Move from insights to predictions and real-time action.
Please join Marketing expert Jess Wreford, Digital Creative Lead at Thursday, for a discussion on digital strategy surrounding the popular social media platform TikTok.
Brands are constantly looking to figure out how & when to have a voice and social media has made it harder to determine a brand’s role in the conversation. In addition, the Ad Industry continues to be affected by microeconomic challenges. Please join Twitter’s Global Head of Revenue Product Strategy for a conversation on leading your teams to ensure brand safety & unlock new opportunities.
Sustainability is for Sofidel a pillar in its strategy. It is part of its competitive edge for more than a decade. Everything we do, every product we launch has some level of sustainability embedded in it.
In the presentation, Fabio Vitali, VP of Marketing at Sofidel will explain the risks and the opportunities of transferring, and how to incorporate and adapt your company’s sustainability asset into brands and products.
Success in Martech is all about extending your presence in the marketplace. Partnerships give you the ability to extend your reach, by incorporating the value proposition of another firm with that of your company. The sales cycles and win rate will improve, as you are able to identify and respond to new opportunities more quickly. The addressable market space will have better coverage, as the Partner’s resources serve as a “”force multiplier,”” maximizing the impact to your prospects and customers. Please join this session for tips and suggestions, illustrated by real-world examples that will help you to realize significantly higher customer acquisition and growth in your Martech sales efforts.
Please join Marketing expert Pete Markey, CMO of Boots UK, for a discussion on how the Metaverse might transform the B2B industry.
In this session, we’ll discuss ways to effectively tap into the power of your brand’s purpose to create evocative, authentic, and long-lasting connections with your audience through value-driven, high-impact brand communications strategies.
Activating digital out of home has become easier with programmatic processes, but buyers still have questions about best practices. This session will address how modern DOOH can and should be implemented in an omnichannel media strategy.
Understanding the function of your organization’s sales team is critical to the success of the marketing department. A collaborative mindset is essential and can be the core of aligning these two departments. Please join Melissa Puls, SVP and Chief Marketing Officer at Ivanti, as she shares insights on how to successfully align your marketing and sales teams.
The shift to mobile has changed the way that marketers interact & engage with their customers. Please join Jaslyin Qiyu, Head of Client, Channels, and Content Marketing at Citibank Singapore for a discussion on what companies should consider when looking at mobile & other digital channels in their omnichannel strategy, as well as trends to look out for in mobile marketing.
Many companies consider ESG an add-on, like donating a portion of profits to a charity to offset their greenhouse gas emissions. The majority of Gen Z shoppers prefer sustainable brands and are even willing to spend an additional 10% more for eco-friendly products. In fact, 3 out of 4 Gen Z consumers prioritize sustainability over the brand name when it comes to making a purchase. What are you doing to not just talk the talk, but operationalize changes to create a triple bottom line for your organization? How are you building a brand that everyone can believe in?
The pandemic has driven companies that thrive in direct in-person selling, trade shows, outbound sales reps, and product demonstration to move to virtual and 3D. These new tools had to be convincing and compelling enough to earn the trust of buyers, engineers, designers, and others who are accustomed to physical contact with products and services.
Please join Michael Margolies, Vice President of Marketing & Creative at Leggett & Platt as he discusses some of these topics and illustrates examples of 3D, animation, and video that have appeared in a variety of industries to ensure the business continues – even when salespeople, engineers, and designers could not come together to evaluate products, designs, and prototypes, or services.
Brands are constantly looking to figure out how & when to have a voice and social media has made it harder to determine a brand’s role in the conversation. In addition, the Ad Industry continues to be affected by microeconomic challenges. Please join Twitter’s Global Head of Revenue Product Strategy for a conversation on leading your teams to ensure brand safety & unlock new opportunities.
Please join Marketing expert Jess Wreford, Digital Creative Lead at Thursday, for a discussion on digital strategy surrounding the popular social media platform TikTok.
Please join Marketing expert Pete Markey, CMO of Boots UK, for a discussion on how the Metaverse might transform the B2B industry.
The presentation focuses on the crusade of marketing and sales alignment. Instead of having to operate in silos, this presentation can allows marketers and their corresponding sales counterparts realize the importance of jointly coexisting in an ecosystem that is set up for lead generation resulting in achieving sales and revenue. Marketing qualified leads through campaign management and performance can become sales qualified leads.
Today’s rapidly evolving environment has created new variables for workers across industries. For sales teams – new technology and shifting buying habits have added to an already complex landscape. In this session, David Foskett, Senior Vice President of Sales for ADP, shares insights on how to upskill and empower sellers to create winning teams.
In today’s business environment, where lead gen and sales conversion efforts often find companies fighting over limited opportunities (and dollars!), marketing and sales must work together in a complementary and reciprocally supportive way. Yet, demands on both departments’ time, energy, and resources, often drive the relationship between these teams to be strained and adversarial rather than supportive and symbiotic. Fortunately, this gap – between desired and actual state – can be bridged with strategic focus and targeted activity. Intentionally working together toward common goal achievement through awareness, alignment, and action can result in dramatic results that drives customer acquisition… and profits!
According to Charles Forsgard, Vice President of Global Sales at Honeywell, one of the biggest issues with most sales leadership today is a misapplied focus by sales managers. For the most part, the focus is mainly put on reporting out what is going on rather than on what we can do to better enable our sellers. This ranges from focusing on the wrong metrics, to how they use tools like CRM, to how front-line sales managers drive their conversations with their sellers. Please join us for this discussion on enabling your salespeople instead of managing reports.
Please join Marketing expert Olya Dyachuk, Data Driven Media Director at Heineken Lager Beer Heineken Pilsener, for a discussion on the benefits of in-house marketing in 2022 and 2023.
Introduced in 2018, Hydrow arrived to an already crowded connected fitness category – with several established leaders – that has continued to expand at exponential rates, making the case for brand loyalty an uphill battle. Hydrow’s core marketing strategy complements the brands’ mission – to make the sport of rowing more accessible to everyone – and has contributed to an unprecedented disruption of the category. By prioritizing the voice of the consumer, differentiation of experience, community building and meaningful impact, Hydrow successfully engages new and existing customers and builds on a new type of brand loyalty.
The data you know can do more than you know. It all starts with a dream… and the right intelligent data architecture. Learn about the 3 pivotal changes to consider when designing, or redesigning, an integrated data architecture to drive growth – today and tomorrow.
Once designed, understand how marketing and sales can come together to uncover innovative potential within the 4 key stages of the customer lifecycle. We’ll dive deeper into actionable use cases you can apply to improve brand, pipeline, and revenue.
Last but not least, discover how to turn customer, product, sales, and marketing data into meaningful insights that will accelerate value and growth. Turn opportunities into wins. Stop drowning in dashboards. Move from insights to predictions and real-time action.
Influencer campaigns can be challenging for many brands to execute successfully to ensure a mutual fit and outstanding ROI. This session will cover a mix of process and strategy, so brands understand the best ways to outline goals, expectations, deliverables, and successful completion of an influencer campaign. From nailing down a smooth process to identifying and engaging with the right influencers, this session will give marketers a great foundation for building a strong influencer strategy from start to finish.
Your brand may just be the most important part of your overall marketing strategy. It is the foundation of your company and can determine whether a customer loves you – or leaves you. If your organization is getting lost in a saturated market, or your leadership team is asking for a fresh, new look in a sea of competitors, it can be especially difficult to build a brand that is unique and relevant. In this session, Lydia Adams, VP of Marketing & Communications at Personiv will dive into the top 10, must-follow rules of building your brand from the ground up. A branding (and rebranding) veteran who’s created everything from logos and taglines to websites and company identities, Lydia will share how to harness your niche, tap into your brand’s emotional quotient, and stand out in a crowd.
Sustainability is for Sofidel a pillar in its strategy. It is part of its competitive edge for more than a decade. Everything we do, every product we launch has some level of sustainability embedded in it.
In the presentation, Fabio Vitali, VP of Marketing at Sofidel will explain the risks and the opportunities of transferring, and how to incorporate and adapt your company’s sustainability asset into brands and products.
Ever wish that you or your team could pick themselves up through adversity, look fear straight in the eye, and move forward to grow revenue and market share? In life and business, many will say “it’s impossible” or “I don’t think you can do it”. But that’s not where great opportunities happen. Let Jennifer Fisher, Senior Vice President of Sales at WorldStrides take you on Wonder Woman’s invisible jet to Paradise Island. You will learn the importance of leveraging your thought leadership through the courage to do what you believe is right. Because at the end of the day, thought leadership isn’t for the faint of heart but it does offer big rewards for those who choose it.
Please join Marketing expert Sal Maiorano, Director of Digital Marketing/Acquisition at Furniture Village, for a discussion on the rapid growth of mobile and its transformation of retail.
Please join Marketing expert Jazz Berry, Senior B2B Marketing Manager at Deliveroo, for a discussion on the basics of rebranding for B2B businesses.
Connect with the thought leaders of your industry at 6 different networking events, including an off-site evening out.
We attract the best in the business. By learning about your projects up front, we match you for 1-on-1 meetings with those best-suited to tackle the challenge.
The cost of producing CONNECT CMO is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes:
Based on the details of your registration, we carefully select 10 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed.
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.
There are many reasons to attend! For starters, CONNECT CMO is the only event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.
CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.
Your virtual pass includes:
Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!
We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.
Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place.
There are many reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.