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Solutions, Strategy & Connection at Marketing’s Most Powerful Summit
Stephanie Gutnik
Global Head of DOOH
Two ways to enjoy the leading Marketing summit, In-Person or Virtual
In-Person
San Diego, CA
April 24 - 26, 2023
Event Details
Virtual
North America
March 6 - 10, 2023
Event Details
Join North America’s Most Trusted Marketing Summit
For 15+ years, executives have found actionable strategy, new solutions, and their path to making a powerful impact at CONNECT.
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Hear from Industry Experts
With over 30 captivating speakers on the agenda, learn from leaders driven to inspire.
Solve Your Top Challenges
Meet 1-on-1 with solution providers hand selected & specifically qualified to meet your needs.
Make Inspired Connections
Collaborate with like-minded professionals eager to share strategy and new points of view.
It’s All Complimentary
5 star catering, luxury hotels and travel reimbursement. Treat yourself to the perks of attending.
Hear from Industry Experts
Learn from thought leaders making waves in your industry, all from the comfort of your own home.
Solve Your Top Challenges
Meet 1-on-1 with solution providers hand selected to meet your needs.
Total Flexibility From Your Locale
Kick back in a cozy corner and access sessions in real time or on demand.
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Experience the Only Solutions-Based Event

Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.

Central Restaurant Products Logo
"I had very good, hyper-relevant meetings with my vendors. I have follow-up calls with multiple. This event was better than any I have attended for relevancy."
Director of Content,
Central Restaurant Products
Fiserv Logo
""Wow!! I really got so much out of the meetings. I was able to connect with vendors who are going to add so much value to our processes. I am so excited. And the sessions I have been able to attend have been great. This was a great value for me!"
Director, Product Marketing,
Fiserv
Biocodex Logo
"I had a great time, met with wonderful vendors, and enjoyed all of the presentations. Please keep me in the loop about future events!"
Director, US Marketing,
BIOCODEX

Hear From Today’s Most Powerful Brands & Voices

Stephanie Gutnik
Global Head of DOOH
Meg Haley
Global Head of Revenue Product Specialist
Lydia Adams
Vice President of Marketing & Communications
Michael Margolies
Chief Marketing Officer
Stephanie Byrd
Director of Marketing
Fabio Vitali
Vice President of Marketing
Melissa Puls
Senior Vice President, and Chief Marketing Officer
Danica Jones
Chief Marketing Officer
JJ Nelson
Director of Brand Communications
Colin Hornett
Chief Experience Officer
Karen Sage
Former Chief Marketing Officer
George Alifragis
Chief Operating Officer
Jess Wreford
Digital Creative Lead
Pete Markey
Senior Marketing Director
Steve Kopelic
Global Sales & Services Leader
Stephanie Gutnik
Global Head of DOOH
Melissa Puls
Senior Vice President, and Chief Marketing Officer
Michael Margolies
Chief Marketing Officer
Jaslyin Qiyu
Head of Client, Digital Channels and Content Marketing, Singapore
David Foskett
Senior Vice President, Global Enterprise Sales
Tasha Mente
Vice President, Marketing Strategy & Execution
Vinay Panday
Alliance Enviornmental Group
Meg Haley
Global Head of Revenue Product Specialist
Pete Markey
Senior Marketing Director
Kim Brooks
Director of Marketing
Fabio Vitali
Vice President of Marketing
Danica Jones
Chief Marketing Officer
Charles Forsgard
Vice President of Global Sales
Jess Wreford
Digital Creative Lead
Jennifer Fisher
Chief Sales Officer
George Alifragis
Chief Operating Officer
Lydia Adams
Vice President of Marketing & Communications
Sal Maiorano
Director of Digital Marketing/Acquisition
Gretchen Saegh-Fleming
Chief Commercial Officer
Olya Dyachuk
Data Driven Media Director
Jazz Berry
Senior B2B Marketing Manager

Enjoy the Perks of Exclusivity; Everything is on Us.

As an attendee you’ll receive:

  • One night complimentary accommodations
  • 5 star catering & open bar
  • Travel reimbursement
  • Personal concierge to tailor your experience

Get Rewarded with High End Swag

Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations.

Register Now

A Tailored Agenda For You

Tune In on Your Time

Choose from 45 Sessions, 30 Speakers, 6 Networking Events & More
It’s entirely up to you to whether to catch the premiere online or watch presentations on demand.
MondayApril 24
TuesdayApril 25
WednesdayApril 26
5:00 - 7:00pm
Welcome Reception and Registration
7:30 - 8:50am
Breakfast
8:10 - 9:00am
Bringing Digital Out of Home Into the Media Mix

Activating digital out of home has become easier with programmatic processes, but buyers still have questions about best practices. This session will address how modern DOOH can and should be implemented in an omnichannel media strategy.

Key Takeaways:

  • Learn how to implement DOOH based on campaign KPIs.
  • Understand how DOOH can be targeted, measured, and optimized like other digital channels.
  • Obtain insights as to how DOOH works with other media.

Speakers:

Stephanie Gutnik
Global Head of DOOH
9:00 - 10:00am
Utilizing 3D, CGI, and Other Digital Tools to Replace or Enhance Live-Selling and Sales Presentations in a Video-Call World

The pandemic has driven companies that thrive in direct in-person selling, trade shows, outbound sales reps, and product demonstration to move to virtual and 3D. These new tools had to be convincing and compelling enough to earn the trust of buyers, engineers, designers, and others who are accustomed to physical contact with products and services.

Please join Michael Margolies, Vice President of Marketing & Creative at Leggett & Platt as he discusses some of these topics and illustrates examples of 3D, animation, and video that have appeared in a variety of industries to ensure the business continues – even when salespeople, engineers, and designers could not come together to evaluate products, designs, and prototypes, or services.

Key Takeaways:

  • Understand the causes driving the need for more 3D, FX, CGI, & video for marketers in both retail and B2B.
  • Learn strategies to effectively utilize these new tools to earn the trust of your buyers.
  • Gain insight into executing successful hybrid marketing experiences.

Speakers:

Michael Margolies
Vice President of Marketing & Creative
10:00 - 11:00am
Successful Influencer Campaign Strategies for Today’s Audiences

Influencer campaigns can be challenging for many brands to execute successfully to ensure a mutual fit and outstanding ROI. This session will cover a mix of process and strategy, so brands understand the best ways to outline goals, expectations, deliverables, and successful completion of an influencer campaign. From nailing down a smooth process to identifying and engaging with the right influencers, this session will give marketers a great foundation for building a strong influencer strategy from start to finish.

Key Takeaways:

  • How to outline goals, expectations, and deliverables, and develop influencer agreements.
  • How to identify a mutual fit for your brand so you get the best ROI possible on your collaboration.
  • Ways to focus on inclusivity and diversity to represent your audience properly and present an inclusive brand culture.

Speakers:

Danica Jones
Chief Marketing Officer
11:00 - 12:00pm
Top 10 Rules of Building a Brand: How to Harness Your Niche & Stand Out

Your brand may just be the most important part of your overall marketing strategy. It is the foundation of your company and can determine whether a customer loves you – or leaves you. If your organization is getting lost in a saturated market, or your leadership team is asking for a fresh, new look in a sea of competitors, it can be especially difficult to build a brand that is unique and relevant. In this session, Lydia Adams, VP of Marketing & Communications at Personiv will dive into the top 10, must-follow rules of building your brand from the ground up. A branding (and rebranding) veteran who’s created everything from logos and taglines to websites and company identities, Lydia will share how to harness your niche, tap into your brand’s emotional quotient, and stand out in a crowd.

Key Takeaways:

  • Uncover what makes your company different than your competitors and find out how to center your message for the largest impact.
  • Learn why being authentic is more important than leading the pack and discover how your brand’s personality is the key to your success.
  • Understand how to create a brand that will stand the test of time, and why you should be ready for what the future throws your way.

Speakers:

Lydia Adams
Vice President of Marketing & Communications
12:00-1:00pm
Locking Arms with Sales: Why Partnership is Essential to Fuel Growth

Understanding the function of your organization’s sales team is critical to the success of the marketing department. A collaborative mindset is essential and can be the core of aligning these two departments. Please join Melissa Puls, SVP and Chief Marketing Officer at Ivanti, as she shares insights on how to successfully align your marketing and sales teams.

Key Takeaways:

  • Learn top strategies on how to successfully align marketing and sales teams.
  • Gain insights on how to instill the importance of alignment to your team members.
  • Understand when to start the alignment process and how often to adjust it.

Speakers:

Melissa Puls
Senior Vice President, and Chief Marketing Officer
1:00pm
Networking Lunch
2:00 - 3:00pm
Creating Value in a Virtual World: How the Metaverse is Shaping the Next Frontier of Consumer Experiences

As the Web3 world becomes an increasingly integral part of our daily lives, the way in which brands approach to content and marketing and creating consumer experiences must completely shift. From leveraging technologies to engage with new and existing audiences safely and in entirely new ways to developing integrated products and multi-layer activations digitally and in real life, consumers are craving more personalization and immersion from the brands they love. The metaverse has presented marketers and fellow business leaders with a unique opportunity to innovate, experiment, and revolutionize the industry as we know it, and it’s imperative that brands embrace this new model to remain relevant for years to come. Join leading Web3 platform Vatom’s Chief Experience Officer Colin Hornett as he discusses how the rapid growth of Web3 creates new value for consumers and what they now expect from brand experiences.

Key Takeaways:

  • Gain insights into key trends in the metaverse and Web3 as it pertains to marketing.
  • Learn how to leverage technology, such as utilizing digital wallets, to build consumer value, differentiate your brand and create immersive experiences that extend and expand IRL activations.
  • Understand elements vital to positive brand experiences in the metaverse, such as accessibility and safety, and why they’re important for marketers to prioritize.

Speakers:

Colin Hornett
Chief Experience Officer
3:00 - 4:00pm
Taking Your Marketing Career to the Next Level: From Intern to CMO - Looking After Your Own Career

Do you know what is next for you and what level heights you want to achieve? Whether you choose to stay in your current role or move to the next level, you are in control. The good news is that you can engineer your path simply by knowing what you are looking for, understanding the possible routes to get there, and seeking those opportunities out. Karen Sage, who has had a successful career in multiple CMO roles, discusses the career paths within marketing and how to set yourself up successfully for a future CMO role and beyond.

Key Takeaways:

  • Understand the various progression paths in marketing one can take.
  • Learn how to decipher which growth experiences will position you for a CMO role.
  • Understand the questions you should ask yourself to determine what and when to make your next move.

Speakers:

Karen Sage
Former Chief Marketing Officer
4:00 - 5:00pm
Tap Deeper Into Insights to Accelerate Value & Growth

The data you know can do more than you know. It all starts with a dream… and the right intelligent data architecture. Learn about the 3 pivotal changes to consider when designing, or redesigning, an integrated data architecture to drive growth – today and tomorrow.

Once designed, understand how marketing and sales can come together to uncover innovative potential within the 4 key stages of the customer lifecycle. We’ll dive deeper into actionable use cases you can apply to improve brand, pipeline, and revenue.

Last but not least, discover how to turn customer, product, sales, and marketing data into meaningful insights that will accelerate value and growth. Turn opportunities into wins. Stop drowning in dashboards. Move from insights to predictions and real-time action.

Key Takeaways:

  • Learn how to (re)design and build intelligent data architectures.
  • Understand how to align to and amplify the 4 key stages of the customer journey.
  • Turn data into meaningful insights and predictions.

Speakers:

George Alifragis
Chief Operating Officer
5:00-6:00pm
Tik Tok: How To

Please join Marketing expert Jess Wreford, Digital Creative Lead at Thursday, for a discussion on digital strategy surrounding the popular social media platform TikTok.

Key Takeaways:

  • Understand the changes that have taken place with digital strategy over the past several years.
  • Gain insights on the challenges that companies face, as well as how to combat them.
  • Learn about a specific TikTok mini case study.

Speakers:

Jess Wreford
Digital Creative Lead
6:00 - 9:00pm
Networking Dinner
Explore All Sessions
7:30 - 8:50am
Breakfast
8:05-9:00am
Leading With Purpose: Ensuring Brand Safety & Unlocking New Opportunities

Brands are constantly looking to figure out how & when to have a voice and social media has made it harder to determine a brand’s role in the conversation. In addition, the Ad Industry continues to be affected by microeconomic challenges. Please join Twitter’s Global Head of Revenue Product Strategy for a conversation on leading your teams to ensure brand safety & unlock new opportunities.

Key Takeaways:

  • Understand your brand's role in social media in today's landscape.
  • Learn about challenges facing brands today and how top leaders are addressing these issues.
  • Gain insights on leading your teams to ensure brand safety & unlock new opportunities.

Speakers:

Meg Haley
Global Head of Revenue Product Specialist
9:00-10:00am
Incorporating Sustainability/ESG (Environmental/Social/Governance) Into Your Company’s Purpose & Core Values

Sustainability is for Sofidel a pillar in its strategy. It is part of its competitive edge for more than a decade. Everything we do, every product we launch has some level of sustainability embedded in it.
In the presentation, Fabio Vitali, VP of Marketing at Sofidel will explain the risks and the opportunities of transferring, and how to incorporate and adapt your company’s sustainability asset into brands and products.

Key Takeaways:

  • Understand a basic methodology to incorporate Sustainability into branding.
  • Learn how to monetize and get profit from the efforts of being sustainable.
  • Identify the risks and opportunities in your sustainability efforts.

Speakers:

Fabio Vitali
Vice President of Marketing
9:00-10:00am
Extending Your Presence by Creating Successful Partnerships With Your Marketing Technology

Success in Martech is all about extending your presence in the marketplace. Partnerships give you the ability to extend your reach, by incorporating the value proposition of another firm with that of your company. The sales cycles and win rate will improve, as you are able to identify and respond to new opportunities more quickly. The addressable market space will have better coverage, as the Partner’s resources serve as a “”force multiplier,”” maximizing the impact to your prospects and customers. Please join this session for tips and suggestions, illustrated by real-world examples that will help you to realize significantly higher customer acquisition and growth in your Martech sales efforts.

Key Takeaways:

  • Understand the importance of partnerships in building market awareness and driving customer engagement.
  • Define goals for partnerships that leverage the skills of both firms, as well as their joint capabilities in support of the market offering, through the integration of the business value proposition and resource coverage.
  • Reduce sales cycle durations and increase opportunity qualification rates, allowing for more efficient interactions with the client or prospect

Speakers:

Steve Kopelic
Global Sales & Services Leader
10:00-11:00am
Metaverse: Tomorrow’s World

Please join Marketing expert Pete Markey, CMO of Boots UK, for a discussion on how the Metaverse might transform the B2B industry.

Key Takeaways:

  • Gain insights on what e-commerce might look like by 2025.
  • Understand the dangers present to both consumers & businesses alike.
  • Learn about key opportunities to take advantage of.

Speakers:

Pete Markey
Chief Marketing Officer
11:00 - 12:00am
The Power of Your Brand’s Purpose: Making Authentic and Loyal Connections With Your Audience Through Purposeful Communication Strategies

In this session, we’ll discuss ways to effectively tap into the power of your brand’s purpose to create evocative, authentic, and long-lasting connections with your audience through value-driven, high-impact brand communications strategies.

Key Takeaways:

  • Learn how to leverage a purpose-driven communications strategy to create genuine connections between your brand and your audience through shared values and purposeful conversations.
  • Tap into the emotional values of your brand to humanize communications with your audience and establish deep, meaningful connections that last.
  • Discover how internal deep-dive exercises and alignment within your brand’s organization yield immeasurable ROI when successfully implemented into your day-to-day audience communications.

Speakers:

JJ Nelson
Director of Brand Communications
MondayMarch 6
TuesdayMarch 7
WednesdayMarch 8
ThursdayMarch 9
FridayMarch 10
Bringing Digital Out of Home Into the Media Mix

Activating digital out of home has become easier with programmatic processes, but buyers still have questions about best practices. This session will address how modern DOOH can and should be implemented in an omnichannel media strategy.

Key Takeaways:

  • Learn how to implement DOOH based on campaign KPIs.
  • Understand how DOOH can be targeted, measured, and optimized like other digital channels.
  • Obtain insights as to how DOOH works with other media.

Speakers:

Stephanie Gutnik
Global Head of DOOH
Locking Arms with Sales: Why Partnership is Essential to Fuel Growth

Understanding the function of your organization’s sales team is critical to the success of the marketing department. A collaborative mindset is essential and can be the core of aligning these two departments. Please join Melissa Puls, SVP and Chief Marketing Officer at Ivanti, as she shares insights on how to successfully align your marketing and sales teams.

Key Takeaways:

  • Learn top strategies on how to successfully align marketing and sales teams.
  • Gain insights on how to instill the importance of alignment to your team members.
  • Understand when to start the alignment process and how often to adjust it.

Speakers:

Melissa Puls
Senior Vice President, and Chief Marketing Officer
The Rapid Growth of Mobile & What That Means for Marketers

The shift to mobile has changed the way that marketers interact & engage with their customers. Please join Jaslyin Qiyu, Head of Client, Channels, and Content Marketing at Citibank Singapore for a discussion on what companies should consider when looking at mobile & other digital channels in their omnichannel strategy, as well as trends to look out for in mobile marketing.

Key Takeaways:

  • Understand how companies who are not in the FMCG space can build stickiness for their mobile apps.
  • Gain insights into how companies can compete for attention in the customer's mobile device.
  • Learn about upcoming trends in the mobile marketing space.

Speakers:

Jaslyin Qiyu
Head of Client, Digital Channels and Content Marketing, Singapore
Incorporating Sustainability & ESG Into Your Company’s Purpose & Core Values

Many companies consider ESG an add-on, like donating a portion of profits to a charity to offset their greenhouse gas emissions. The majority of Gen Z shoppers prefer sustainable brands and are even willing to spend an additional 10% more for eco-friendly products. In fact, 3 out of 4 Gen Z consumers prioritize sustainability over the brand name when it comes to making a purchase. What are you doing to not just talk the talk, but operationalize changes to create a triple bottom line for your organization? How are you building a brand that everyone can believe in?

Key Takeaways:

  • Understand how measuring your brand's efforts can shape effective and long-lasting change in your organization.
  • Gain insights about how transparency will win you loyalty with your clients & customers.
  • Learn how to build a purpose that attracts and retains talent and customers.

Speakers:

Tasha Mente
Vice President, Marketing Strategy & Execution
Utilizing 3D, CGI, and Other Digital Tools to Replace or Enhance Live-Selling and Sales Presentations in a Video-Call World

The pandemic has driven companies that thrive in direct in-person selling, trade shows, outbound sales reps, and product demonstration to move to virtual and 3D. These new tools had to be convincing and compelling enough to earn the trust of buyers, engineers, designers, and others who are accustomed to physical contact with products and services.

Please join Michael Margolies, Vice President of Marketing & Creative at Leggett & Platt as he discusses some of these topics and illustrates examples of 3D, animation, and video that have appeared in a variety of industries to ensure the business continues – even when salespeople, engineers, and designers could not come together to evaluate products, designs, and prototypes, or services.

Key Takeaways:

  • Understand the causes driving the need for more 3D, FX, CGI, & video for marketers in both retail and B2B.
  • Learn strategies to effectively utilize these new tools to earn the trust of your buyers.
  • Gain insight into executing successful hybrid marketing experiences.

Speakers:

Michael Margolies
Vice President of Marketing & Creative
Leading With Purpose: Ensuring Brand Safety & Unlocking New Opportunities

Brands are constantly looking to figure out how & when to have a voice and social media has made it harder to determine a brand’s role in the conversation. In addition, the Ad Industry continues to be affected by microeconomic challenges. Please join Twitter’s Global Head of Revenue Product Strategy for a conversation on leading your teams to ensure brand safety & unlock new opportunities.

Key Takeaways:

  • Understand your brand's role in social media in today's landscape.
  • Learn about challenges facing brands today and how top leaders are addressing these issues.
  • Gain insights on leading your teams to ensure brand safety & unlock new opportunities.

Speakers:

Meg Haley
Global Head of Revenue Product Specialist
Tik Tok: How To

Please join Marketing expert Jess Wreford, Digital Creative Lead at Thursday, for a discussion on digital strategy surrounding the popular social media platform TikTok.

Key Takeaways:

  • Understand the changes that have taken place with digital strategy over the past several years.
  • Gain insights on the challenges that companies face, as well as how to combat them.
  • Learn about a specific TikTok mini case study.

Speakers:

Jess Wreford
Digital Creative Lead
Metaverse: Tomorrow’s World

Please join Marketing expert Pete Markey, CMO of Boots UK, for a discussion on how the Metaverse might transform the B2B industry.

Key Takeaways:

  • Gain insights on what e-commerce might look like by 2025.
  • Understand the dangers present to both consumers & businesses alike.
  • Learn about key opportunities to take advantage of.

Speakers:

Pete Markey
Chief Marketing Officer
Using ABM to Bridge the Gap Between Marketing and Sales

The presentation focuses on the crusade of marketing and sales alignment. Instead of having to operate in silos, this presentation can allows marketers and their corresponding sales counterparts realize the importance of jointly coexisting in an ecosystem that is set up for lead generation resulting in achieving sales and revenue. Marketing qualified leads through campaign management and performance can become sales qualified leads.

Key Takeaways:

  • Understand the positioning of marketing and sales in the customer decision making process.
  • Learn how two departments can not only coexist but work in tandem to produce best results whereby the rubber meets the road.
  • Discover alignment and understanding of how marketing provides highly qualified leads for sales to close on.

Speakers:

Vinay Panday
Vice President of Marketing
Transforming & Upskilling Sales Teams

Today’s rapidly evolving environment has created new variables for workers across industries. For sales teams – new technology and shifting buying habits have added to an already complex landscape. In this session, David Foskett, Senior Vice President of Sales for ADP, shares insights on how to upskill and empower sellers to create winning teams.

Key Takeaways:

  • Understand shifts in buying habits and how these trends are influencing sales executives.
  • Learn how to assess your teams and determine a development strategy.
  • Gain insights into the role of technology in the changing landscape, as well as worker morale & motivation to maintain momentum in your teams & company as a whole.

Speakers:

David Foskett
Senior Vice President, Global Enterprise Sales
From Adversarial to Symbiotic: Aligning Marketing & Sales for Profit Maximization

In today’s business environment, where lead gen and sales conversion efforts often find companies fighting over limited opportunities (and dollars!), marketing and sales must work together in a complementary and reciprocally supportive way. Yet, demands on both departments’ time, energy, and resources, often drive the relationship between these teams to be strained and adversarial rather than supportive and symbiotic. Fortunately, this gap – between desired and actual state – can be bridged with strategic focus and targeted activity. Intentionally working together toward common goal achievement through awareness, alignment, and action can result in dramatic results that drives customer acquisition… and profits!

Key Takeaways:

  • Gain insights into how group goal-setting creates buy-in from all parties, helping to increase motivation, effort, and direction while amplifying results.
  • Understand how Marketing and Sales teams benefit from focusing together on the 3 A's - Awareness, Alignment, and Action.
  • Learn about Two more A's - Analytics and Analysis - to close the loop and forge a path for duplicable success.

Speakers:

Kim Brooks
Director of Marketing
Enabling Your People Instead of Managing Reports

According to Charles Forsgard, Vice President of Global Sales at Honeywell, one of the biggest issues with most sales leadership today is a misapplied focus by sales managers. For the most part, the focus is mainly put on reporting out what is going on rather than on what we can do to better enable our sellers. This ranges from focusing on the wrong metrics, to how they use tools like CRM, to how front-line sales managers drive their conversations with their sellers. Please join us for this discussion on enabling your salespeople instead of managing reports.

Key Takeaways:

  • Understand changes in sales leadership over the past 30 years.
  • Learn where to place your focus and how to utilize tools like CRM.
  • Learn top strategies from leaders in the industry on how to better enable your salespeople.

Speakers:

Charles Forsgard
Vice President of Global Sales
The Benefits of In-House Marketing 2022–23

Please join Marketing expert Olya Dyachuk, Data Driven Media Director at Heineken Lager Beer Heineken Pilsener, for a discussion on the benefits of in-house marketing in 2022 and 2023.

Key Takeaways:

  • Understand the importance of campaign success to have a unified-in house team, with a clear shared vision.
  • Learn how to strengthen in-house agencies.
  • Gain insights into best practices from industry leaders.

Speakers:

Olya Dyachuk
Data Driven Media Director
The Customer’s Voice: A New Type of Brand Loyalty

Introduced in 2018, Hydrow arrived to an already crowded connected fitness category – with several established leaders – that has continued to expand at exponential rates, making the case for brand loyalty an uphill battle. Hydrow’s core marketing strategy complements the brands’ mission – to make the sport of rowing more accessible to everyone – and has contributed to an unprecedented disruption of the category. By prioritizing the voice of the consumer, differentiation of experience, community building and meaningful impact, Hydrow successfully engages new and existing customers and builds on a new type of brand loyalty.

Speakers:

Gretchen Saegh-Fleming
Chief Commercial Officer
Your Data Is Bored: Tap Deeper Into Insights to Accelerate Value & Growth

The data you know can do more than you know. It all starts with a dream… and the right intelligent data architecture. Learn about the 3 pivotal changes to consider when designing, or redesigning, an integrated data architecture to drive growth – today and tomorrow.

Once designed, understand how marketing and sales can come together to uncover innovative potential within the 4 key stages of the customer lifecycle. We’ll dive deeper into actionable use cases you can apply to improve brand, pipeline, and revenue.

Last but not least, discover how to turn customer, product, sales, and marketing data into meaningful insights that will accelerate value and growth. Turn opportunities into wins. Stop drowning in dashboards. Move from insights to predictions and real-time action.

Key Takeaways:

  • Learn how to (re)design and build intelligent data architectures.
  • Understand how to align to and amplify the 4 key stages of the customer journey.
  • Turn data into meaningful insights and predictions.

Speakers:

George Alifragis
Chief Operating Officer
Successful Influencer Campaign Strategies for Today’s Audiences

Influencer campaigns can be challenging for many brands to execute successfully to ensure a mutual fit and outstanding ROI. This session will cover a mix of process and strategy, so brands understand the best ways to outline goals, expectations, deliverables, and successful completion of an influencer campaign. From nailing down a smooth process to identifying and engaging with the right influencers, this session will give marketers a great foundation for building a strong influencer strategy from start to finish.

Key Takeaways:

  • How to outline goals, expectations, deliverables and develop influencer agreements.
  • How to identify a mutual fit for your brand so you get the best ROI possible on your collaboration.
  • Ways to focus on inclusivity and diversity to represent your audience properly and present an inclusive brand culture.

Speakers:

Danica Jones
Chief Marketing Officer
Top 10 Rules of Building a Brand: How to Harness Your Niche & Stand Out

Your brand may just be the most important part of your overall marketing strategy. It is the foundation of your company and can determine whether a customer loves you – or leaves you. If your organization is getting lost in a saturated market, or your leadership team is asking for a fresh, new look in a sea of competitors, it can be especially difficult to build a brand that is unique and relevant. In this session, Lydia Adams, VP of Marketing & Communications at Personiv will dive into the top 10, must-follow rules of building your brand from the ground up. A branding (and rebranding) veteran who’s created everything from logos and taglines to websites and company identities, Lydia will share how to harness your niche, tap into your brand’s emotional quotient, and stand out in a crowd.

Key Takeaways:

  • Uncover what makes your company different than your competitors and find out how to center your message for the largest impact.
  • Learn why being authentic is more important than leading the pack and discover how your brand’s personality is the key to your success.
  • Understand how to create a brand that will stand the test of time, and why you should be ready for what the future throws your way.

Speakers:

Lydia Adams
Vice President of Marketing & Communications
How to Adapt Sustainability Into Branding & Product

Sustainability is for Sofidel a pillar in its strategy. It is part of its competitive edge for more than a decade. Everything we do, every product we launch has some level of sustainability embedded in it.
In the presentation, Fabio Vitali, VP of Marketing at Sofidel will explain the risks and the opportunities of transferring, and how to incorporate and adapt your company’s sustainability asset into brands and products.

Key Takeaways:

  • Understand a basic methodology to incorporate Sustainability into branding.
  • Learn how to monetize and get profit from the efforts of being sustainable.
  • Identify the risks and opportunities in your sustainability efforts.

Speakers:

Fabio Vital
Vice President of Marketing
Aligning Your Team to Drive Revenue Growth Through Courageous Thought Leadership: Lessons From Diana Prince (And Wonder Woman)

Ever wish that you or your team could pick themselves up through adversity, look fear straight in the eye, and move forward to grow revenue and market share? In life and business, many will say “it’s impossible” or “I don’t think you can do it”. But that’s not where great opportunities happen. Let Jennifer Fisher, Senior Vice President of Sales at WorldStrides take you on Wonder Woman’s invisible jet to Paradise Island. You will learn the importance of leveraging your thought leadership through the courage to do what you believe is right. Because at the end of the day, thought leadership isn’t for the faint of heart but it does offer big rewards for those who choose it.

Key Takeaways:

  • How to model for your team the importance of providing your clients with valuable, accurate information on a consistent basis to earn credibility and support. Allowing clients to trust you and feel like you’ve given them something of value, making them more likely to choose your business over a competitor.
  • Follow Wonder Woman's lead by learning the importance of leveraging your thought leadership through courage to do what you believe is right. Great opportunities live outside of your comfort zone. You can play it safe or you can step up and be the expert and thought leader your clients and your team need, right now.
  • Create a priceless thought leadership funnel to powerfully share your big ideas with your team and clients freely. This golden lasso of free information allows you and your team to engage with potential customers and turn them into loyal paying customers down the road.

Speakers:

Jennifer Fisher
Chief Sales Officer
Mcommerce: How rapid growth mobile will transform retail

Please join Marketing expert Sal Maiorano, Director of Digital Marketing/Acquisition at Furniture Village, for a discussion on the rapid growth of mobile and its transformation of retail.

Key Takeaways:

  • Understand the necessity of Mcommerce for your business, regardless of size.
  • Gain insights into any risks associated with Mcommerce as a strategy.
  • Learn best practices for Mcommerce from an industry leader.

Speakers:

Sal Maiorano
Director of Digital Marketing/Acquisition
B2B Rebranding 101!

Please join Marketing expert Jazz Berry, Senior B2B Marketing Manager at Deliveroo, for a discussion on the basics of rebranding for B2B businesses.

Key Takeaways:

  • Learn about the top 3 non-negotiables for a successful rebrand.
  • Gain insights into where brand leaders should start when growing out their marketing function.
  • Learn about emerging trends in the B2B space and how to prepare for them.

Speakers:

Jazz Berry
Senior B2B Marketing Manager

KEY THEMES

Deploying Technology & Digital Transformation

Building Brands & Maintaining Purpose

Creating Alignment Between Marketing & Sales

Customer-Centricity & Personalized Marketing

Creating Successful Company Culture & Retaining Top Marketing Talent

Social Media & Influencer Marketing

Innovative Strategies & Trends on the Horizon

Over 80% of the Fortune 500 Attends

Connect with the thought leaders of your industry at 6 different networking events, including an off-site evening out.

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Meet our Sponsors

We attract the best in the business. By learning about your projects up front, we match you for 1-on-1 meetings with those best-suited to tackle the challenge.

Amazon Web Services
Blackhawk Network
Ceros
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contentsquare
LEAP Group
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Pantheon
QorusDocs
Whereoware
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Luxurious Accommodations

Experience a waterfront oasis in the heart of San Diego. The Marriott Marquis San Diego Marina Hotel features a modern, resort-style atmosphere with restaurants and bars, luxurious accommodations, and a sprawling new pool complex.

Inspiration, on Your Schedule

Customize the ideal summit experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended.
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Marriott Marquis San Diego Marina Outside

Still Have Questions?

We've answered a few FAQs to get you started. But please don't hesitate to reach out with more.

In-Person Event Questions

The cost of producing CONNECT CMO is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes:

  • Personal concierge and custom schedule
  • Access to all programming and speakers
  • Face-to-face industry networking opportunities
  • One-on-one meetings with vetted solution providers, specifically matched to you
  • One night luxury accommodations, travel reimbursement, incredible catering throughout the event, and an open bar.
  • Spouses are welcome!

Based on the details of your registration, we carefully select 10 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed.

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.

There are many reasons to attend! For starters, CONNECT CMO is the only event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.

Virtual Event Questions

CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.

Your virtual pass includes:

  • All sessions and their recordings
  • 6 or 8 one-on-one meetings with vetted solution providers, specifically matched to you
  • $300 or $500 in swag upon meeting completion

Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.

Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place.

There are many reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.

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