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Solutions, Strategy & Connection at Marketing’s Most Powerful Summit
Kristin McHugh
Senior Vice President of Marketing Activation
Virtual
North America
June 21 - 24, 2022
Join North America’s Most Trusted Marketing Summit
For 15+ years, executives have found actionable strategy, new solutions, and their path to making a powerful impact at CONNECT.
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Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.

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Hear From Today’s Most Powerful Brands & Voices

Kristin McHugh
Senior Vice President of Marketing Activation
Jim O'Leary
U.S. Chief Operating Officer, Corporate Affairs Practice Chair, and Global Chair of Impact
Fabio Vitali
Vice President of Marketing
Boon Lai
Senior Director of Product Marketing
Karen Sage
Chief Marketing Officer
Melissa Puls
Senior Vice President, and Chief Marketing Officer
Harjeet Singh
Global Marketing Operations Director
Grant Johnson
Chief Marketing Officer
James B. Stanton
Vice President of Marketing & Communications
Suzanne Seymour
SVP of Brand Marketing & Communications
Tareq Ali
Director, Corporate Marketing & Communications North America
Steven Bushong
Former SVP of Marketing Operations
Andrea DeWerd
Senior Marketing Director
Philip Grabfield
Vice President, Marketing
Peter Platt
President
Kendra Matthews
Director of Product Marketing

Get Rewarded with High End Swag

Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations.

Tune In on Your Time

It’s entirely up to you to whether to catch the premiere online or watch presentations on demand.
TuesdayJune 21
WednesdayJune 22
ThursdayJune 23
FridayJune 24
Leading With Purpose: How Verizon Is Setting the Industry Standard

In today’s marketing world, the massive diversity and inclusion gap undermines the future creativity and relevance of the industry for years to come. With women and minorities still underrepresented, it’s crucial for brands to lead with purpose and create more inclusive marketing in order to move the world forward. Realizing its profound responsibility to enact change, Verizon has spearheaded this evolution and adopted a more proactive approach to diversifying its workforce, content, and overall marketing strategy with hopes to set a new industry standard.

Join Verizon’s Senior Vice President, Marketing Activation Kristin McHugh as she discusses authentic leadership, the value of diversity of thought, and how Verizon is dedicated to lifting up diverse voices across its brand ecosystem and beyond.

Key Takeaways:

  • Understand the diversity and inclusion gap in marketing, and how to lead with purpose.
  • Learn ways to implement the diversification of your workforce, content, and overall marketing strategy.
  • Understand how to commit yourself and your brand to diverse voices with outstanding leadership.

Speakers:

Kristin McHugh
Senior Vice President of Marketing Activation
How Google Is Thinking About the Future of Work

For more than a decade, Google has helped people rethink how to get things done in a cloud-first world. We’re now in the midst of a shift to a hybrid world, with flexible options for where and how work and learning happen. Google has been conducting extensive research into shifting behaviors, and we’ve arrived at a few insights: time is more precious; collaboration equity is essential; human connection is crucial. Join us for a conversation with Boon Lai, Senior Director of Product Marketing, Google Workspace, to learn about how Google is thinking about hybrid models and how we are helping everyone prioritize, work smarter, and move their work forward.

Key Takeaways:

  • Understand how to make the most of your time in a hybrid world.
  • Learn how to improve collaboration equity in your teams.
  • Gain insights on building human connections in a hybrid world and the future of marketing.

Speakers:

Boon Lai
Senior Director of Product Marketing
How to Use ABM to Glue Marketing & Sales - A B2B Growth Imperative!

Account-Based Management looks different from traditional approaches to marketing. With misalignment and competition between marketing & sales becoming the norm, ABM strategies can help to bridge the gap between these departments. Please join Karen Sage, Chief Marketing Officer at Syncron, as she discusses how to use ABM to achieve results, benefit sales & marketing independently, and also serve your broader business goals.

Key Takeaways:

  • Understand how ABM strategies can help to align your marketing & sales teams.
  • Learn the pitfalls to avoid while transitioning to all ABM.
  • How to use ABM to achieve results and support your business goals.

Speakers:

Karen Sage
Chief Marketing Officer
Are You Ready for GA4? A Marketers Guide to Prepping and Transitioning to the New Google Analytics

Are you dreading the migration to Google Analytics 4? This session will help transition your dread into excitement with a clear action plan. GA 4 provides a completely new look at web analytics and offers incredible flexibility and customization to help provide a better understanding of your web traffic, your users, and how they engage with your digital presence. By the end of this presentation, you’ll have a core understanding of the differences in the platforms, how to find the data you’re used to looking at, and provide a roadmap to help you start the transition and be ready for a clear cutover in 2023.

Key Takeaways:

  • How to find the data/reports you're used to in the new version of Google Analytics.
  • Basics for Configuring Google Analytics 4 to get the most out of your data.
  • An action plan to get a head start on the migration and build comfort with the new toolset.

Speakers:

Peter Platt
President
Transform Your Funnel with Conversation Automation

Please join Kendra Matthews, the Director of Product Marketing at Conversica for a discussion about engaging your customers, increasing efficiency, and retaining loyal customers through conversation automation.

Key Takeaways:

  • Understand how to engage your customers using conversation automation.
  • Learn about the different channels where conversation automation can increase your customer's experience.

Speakers:

Kendra Matthews
Director of Product Marketing
Lights, Camera, Data: Turning Insights Into Action!
Now more than ever, business leaders rely on data to gain the visibility needed to make informed decisions. Across industries – learning how to access data is just the start. Making data actionable is the game-changer that every team needs to get meaningful results. In this Executive Interview, ADP Chief Marketing Officer Gus Blanchard shares his data-driven approach to marketing and innovation… and how this approach is redefining the way we work.

Key Takeaways:

  • Understand the meaning of "actionable data" and how you can use this to your company's advantage.
  • Learn how to empower your teams with the power of data.
  • Gain insights into the role of technology in connecting buyers with products or solutions for their needs.

Speakers:

Gus Blanchard
Chief Marketing Officer
Leading Through Change

Please join Grant Johnson, CMO, Emburse, as he shares tips and tactics that focus on managing through a change in general, but also is applicable to the unique situation we face today. Johnson shares examples of managing various change challenges resulting from acquisition, integration, growth, restructuring, revamping, and business disruption. Each challenge, in order to motivate the team, and manage through change, presents a different perspective as to what would work and what would not be successful.

Key Takeaways:

  • During an acquisition, the lesson learned is that sometimes you can’t really motivate and retain staff if they don’t actually want to stay.
  • For mergers, leverage an organizational development approach and structure to elevate leaders from all locations and better unite the entire global team.
  • Manage through change with daily monitoring and more regular reviews of tactics – what’s working, what’s not working, and what else should be experimented.

Speakers:

Grant Johnson
Chief Marketing Officer
The Power of Partnerships in Marketing Technology

The latest advertising and marketing technology statistic is that there are 9,900 vendors in the space today. How do you choose the right vendor and partner to meet your business objectives? Please join Brian Stavis, Global Category Lead – Advertising & Marketing Technology at Amazon Web Services, for a discussion on how to build a successful partnership with your marketing technology.

Key Takeaways:

  • Understand the considerations between building vs. buying software.
  • Learn about the most important characteristics of a successful marketing technology partnership.
  • Gain insights into key trends in the marketing technology space as it pertains to partnerships.

Speakers:

Brian Stavis
Global Category Lead - Advertising & Marketing Technology
Engaging Consumers Through Access and Education: How Inspire Clean Energy Is Tackling Climate Change by Putting the Power Into Consumers’ Hands

Now, more than ever, making the transition to clean energy is a critical step if we want to successfully mitigate the dangerous effects of climate change. And while 77% of U.S. consumers are willing to make a change in their lives if it means helping the planet, seven in ten don’t know what to do or where to start. What’s clear is that better means of engaging the consumer is needed, as well as broader access to simple solutions that help Americans make the transition from the dirty energy currently powering our lives – and homes – to cleaner, more renewable energy sources.

Join Inspire Clean Energy’s SVP of Brand Marketing and Communications, Suzanne Seymour, as she discusses how Inspire is recrafting the narrative on clean energy in an effort to engage and empower consumers into action; an action that may seem like a simple lifestyle change but has a profound and lasting impact on the health of our planet. Learn how Inspire, a certified B Corp that offers a monthly subscription to access 100% clean energy for homes, is putting the power to choose a brighter future directly into the hands that consumers can trust – their own.

Key Takeaways:

  • Understand strategies to craft your brand narrative.
  • Learn techniques to increase your brand awareness and cultivate customer loyalty.

Speakers:

Suzanne Seymour
SVP of Brand Marketing & Communications
A New Paradigm: Customer Strategy Is Now Side by Side to Sales and Marketing Strategy

The pandemic and the improvement of technologies are giving faster, wider, and cheaper access to data, in particular customer data. The role of marketing is expanding in the customer journey and requires more cooperation and integration between marketing and sales departments. Marketing and sales, ultimately, have the same end goal: to drive sales and increase profit. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it.

Key Takeaways:

  • Data are available in quantity and cheaper than before: but selecting them is key.
  • Today business gives to marketers the opportunity to expand their responsibility and influence more salespeople in the customer journey.
  • Account-Based Marketing offers a great opportunity to align sales and marketing people and move customers to the center.

Speakers:

Fabio Vitali
Vice President of Marketing
Purpose, ESG & the Evolving Role of the Corporation

Environmental, Social, and Governance (ESG) factors are critical in understanding – and communicating – a company or organization’s social purpose. The rise of stakeholder capitalism and the emergence of new audiences make it even more essential for communicators and marketers to better understand these efforts and their impact. Please join Jim O’Leary, Edelman’s U.S. Chief Operating Officer, Corporate Affairs Practice Chair, and Global Chair of Impact, as he discusses why your company must put ESG at the center of its story.

Key Takeaways:

  • Understand stakeholder capitalism and what it means for business leaders today.
  • Gain insights into what people see as the greater purpose of corporations in society in 2022.
  • Learn strategies to approach ESG that you can implement in your own company.

Speakers:

Jim O'Leary
U.S. Chief Operating Officer, Corporate Affairs Practice Chair, and Global Chair of Impact
Utilizing Technology to Meet Your Business Objectives

Requirements for Martech have changed quickly over the last 2 years. New technologies like AI, ML, NLP are having a huge impact. Using technology for growth is better than deploying more people in your organization. Additionally, the ROI expectations on Martech stack are getting shorter. Please join Global Marketing Operations Director at Finastra for a presentation on Utilizing Technology to Meet Your Business Objectives.

Key Takeaways:

  • Understand the role of technology in the hybrid world.
  • Learn about changes in Martech stack.
  • Take charge of selecting the best technology to meet your specific business objectives.

Speakers:

Harjeet Singh
Global Marketing Operations Director
Building the Ultimate Customer-Centric Organization

Building a truly customer-centric organization is the key to ensuring long-term success and profitability, capturing key insights that will guide the evolution of your products/services, differentiate you in the marketplace, and ultimately, build enduring customer loyalty.

Learn about what it takes to build a truly customer-centric organization and how you can leverage key marketing tools to map out your customer journey and delight them every step of the way!

Key Takeaways:

  • Understand & define customer-centricity.
  • Learn key strategies you can use to develop and enhance customer-centricity in your organization.
  • Understand how you can utilize and leverage your technology to deliver this vision of the customer experience.

Speakers:

Tareq Ali
Director, Corporate Marketing & Communications North America
Use EQ for Personal and Professional Leadership

Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that.

Key Takeaways:

  • Emotional Intelligence - What is it and why is emotional intelligence so important for effective leadership?
  • Tools and practices for mental resilience and navigating challenging situations.
  • Leading with a Coaching Mindset.

Speakers:

Steven Bushong
Former SVP of Marketing Operations
Locking Arms with Sales: Why Partnership is Essential to Fuel Growth

Understanding the function of your organization’s sales team is critical to the success of the marketing department. A collaborative mindset is essential and can be the core of aligning these two departments. Please join Melissa Puls, SVP and Chief Marketing Officer at Ivanti, as she shares insights on how to successfully align your marketing and sales teams.

Key Takeaways:

  • Learn top strategies on how to successfully align marketing and sales teams.
  • Gain insights on how to instill the importance of alignment to your team members.
  • Understand when to start the alignment process and how often to adjust it.

Speakers:

Melissa Puls
Senior Vice President, and Chief Marketing Officer
New Job, New Team, New Brand, and Oh Yeah... A Global Pandemic!

The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session, you’ll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a disenfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company’s own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your workforce and leadership strategies.

Key Takeaways:

  • Strategies for success in the "future of work."
  • How to incorporate brand strategies that may challenge your company's current practices.
  • How to redefine your workforce and leadership strategies.

Speakers:

James B. Stanton
Vice President of Marketing & Communications
Right People - Right Seats: The B2B Marketing Organization

The structure of the Marketing Team can greatly impact the way that Marketing interacts with Sales. Join B2B Marketing expert Phil Grabfield for this presentation focused on creating a B2B Marketing organization with the right people, in the right seats.

Key Takeaways:

  • Gain insight into B2B Marketing
  • Discover marketing organization structure options, as well as key roles
  • Understand outsourcing vs. insourcing, and explore which roles to do so
  • Illustrate the ways in the structure of the Marketing Team can impact the way Marketing collaborates with Sales

Speakers:

Philip Grabfield
Vice President, Marketing
Insights Into Action: The Making of a Bestseller

The Harvest lifestyle marketing team within HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how the lifestyle team adopted new technology to launch a New York Times bestseller and led the organization in marketing experimentation driven by audience insights and data.

Key Takeaways:

  • Becoming a data-informed marketing organization
  • Getting buy-in for new technology at every level of the organization
  • Creating a culture of teaching, training, and learning for new tech adoption

Speakers:

Andrea DeWerd
Senior Marketing Director

KEY THEMES

Deploying Technology to Facilitate Value & Growth

Cultivating Loyalty by Prioritizing the Customer Experience

Hitting Your Profit Goals Through Marketing & Sales Alignment

Future of Work

Leadership & Workforce Strategies

Over 80% of the Fortune 500 Attends

Learn and grow with 30+ sessions from industry thought leaders. All available on-demand to watch anytime, from anywhere.

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Inspiration, on Your Schedule

Customize the ideal summit experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended.

Still Have Questions?

We've answered a few FAQs to get you started. But please don't hesitate to reach out with more.

Virtual Event Questions

CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.

Your virtual pass includes:

  • All sessions and their recordings
  • 6 or 8 one-on-one meetings with vetted solution providers, specifically matched to you
  • $300 or $500 in swag upon meeting completion

Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Marketing functions.

Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place.

There are many reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results.

General Event Questions

The most important thing you can do is take the time to complete your registration. Your registration is the basis for all of our methods of personalizing your experience. The more accurate and complete your registration is, the easier it is for us to select opportune sessions and schedule private meetings for you.

We are closely monitoring and following CDC event guidelines and strategies to prevent the spread of COVID-19 and maintain healthy event operations. This includes proper cleaning and disinfecting of surfaces throughout the event venue.

Yes, we offer a variety of networking sessions to interact with speakers and event attendees during the Summit. Following each presentation the speakers often share their contact information so you can continue to foster the relationship.

We encourage you to follow our event Facebook page for speaker updates and great event content leading up to your Summit.

Upon completion of your registration, you will be paired with a personal concierge that will reach out directly to help with any questions and provide assistance that includes scheduling your one-on-one meetings and more.

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