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Solutions, Strategy & Connection at Sales' Most Powerful Summit
Charles Forsgard
Vice President of Sales
Two ways to enjoy the leading Sales summit, In-Person or Virtual
In-Person
Dallas, Texas
March 6 - 8, 2022
Ended
Virtual
North America
March 14 - 18, 2022
Event Details
Join North America’s Most Trusted Sales Summit
For 15+ years, executives have found actionable strategy, new solutions, and their path to making a powerful impact at CONNECT.
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Hear from Industry Experts
With over 30 captivating speakers on the agenda, learn from leaders driven to inspire.
Solve Your Top Challenges
Meet 1-on-1 with solution providers hand selected & specifically qualified to meet your needs.
Make Inspired Connections
Collaborate with like-minded professionals eager to share strategy and new points of view.
It’s All Complimentary
5 star catering, luxury hotels and travel reimbursement. Treat yourself to the perks of attending.
Hear from Industry Experts
Learn from thought leaders making waves in your industry, all from the comfort of your own home.
Solve Your Top Challenges
Meet 1-on-1 with solution providers hand selected to meet your needs.
Total Flexibility From Your Locale
Kick back in a cozy corner and access sessions in real time or on demand.
Register Now

Experience the Only Solutions-Based Event

Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.

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"I enjoyed meeting the vendors. Good networking opportunity and a way to learn more about industry trends and insights. The Team was great in keeping me informed and engaged."
Director Sales Operations - Business Applications,
Microsoft
HKS Logo
"Thanks so much for the invitation – I made new discoveries and connections that were perfectly tailored and appreciate how well the event was organized! "
Associate, Director of Business Development,
HKS
"Well, I’m not going to lie – I initially signed up for this because of the incentive, but the meetings I have taken have been very helpful. These are companies I have wanted to learn more about, but signing up for demos just takes time. The “speed-dating” format has been great. This has been VERY productive for me. Truly. 5 stars! "
Head of Marketing & Revenue Operations,
MarketStar

Hear From Today’s Most Powerful Brands & Voices

Jennifer Fisher
Senior Vice President of Sales
Matt Marino
Vice President of Sales
Debra Jenson
Director of WW Enablement
Charles Forsgard
Global Vice President of Sales
Hugh Lawson
Director of Business Development
Appy Choudhary
Head of Sales Development
Anna Centrella
Director of Sales Development
Michael Hoard
Former Head of US Growth Strategy
Charles Forsgard
Global Vice President of Sales
Jennifer Fisher
Sr. Vice President of Sales
Anna Centrella
Director of Sales Development
Matt Marino
Vice President of Sales
Hugh Lawson
Director of Business Development
Michael Hoard
Former Head of US Growth Strategy
Appy Choudhary
Head of Sales Development
Larisa Summers
Chief Marketing Officer
Fabio Vitali
Vice President of Marketing
Teresa Anania
Vice President, Global Customer Success
Steven Bushong
Former SVP of Marketing Operations
James B. Stanton
Vice President of Marketing & Communications
Dawn Mueller
Global Vice President of Marketing and Communications
Philip Grabfield
Vice President, Marketing
Andrea DeWerd
Senior Marketing Director
JJ Nelson
Associate, Director of Brand Communications
Anamika Gupta
Head of Customer Marketing, and Global Vice President
Asif Poonja
Regional Chief Technology Officer, and Head of Delivery
Tina Beaty
ice President of Marketing
Nirosha Methananda
Vice President of Marketing
Mark Jancola
Chief Development Officer

Enjoy the Perks of Exclusivity; Everything is on Us.

As an attendee you’ll receive:

  • One night complimentary accommodations
  • 5 star catering & open bar
  • Travel reimbursement
  • Personal concierge to tailor your experience

Get Rewarded with High End Swag

Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations.

Register Now

A Tailored Agenda For You

Tune In on Your Time

Choose from 45 Sessions, 30 Speakers, 6 Networking Events & More
It’s entirely up to you to whether to catch the premiere online or watch presentations on demand.
SundayMarch 6
MondayMarch 7
TuesdayMarch 8
5:00 - 7:00pm
Welcome Reception and Registration
7:30 - 8:50am
Breakfast
8:00 - 9:00am
Keynote: Use EQ for Personal and Professional Leadership

Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that.

Key Takeaways:

  • Emotional Intelligence - What is it and why is emotional intelligence so important for effective leadership?
  • Tools and practices for mental resilience and navigating challenging situations.
  • Leading with a Coaching Mindset.

Speakers:

Steven Bushong
Former SVP of Marketing Operations
9:00 - 10:00am
The New Normal for Sales Visits

Changes forced by the pandemic are leading to a new hybridization of our sales forces and how they work. The pandemic forced outside sales forces to move from face-to-face to virtual selling overnight. While counterintuitive, not seeing customers in person led to salespeople seeing customers more often. The better planning and follow-up enabled by more office time drove increased wins with customers. As we move to the new normal, the role of the outside salesperson will now best be a hybridization of face-to-face and virtual selling.

Key Takeaways:

  • Insight on what did and did not work during the pandemic.
  • Lessons learned on the impact that sales leadership’s language will have on their seller’s behavior and focus.
  • A template for an operating system and KPIs to balance the leading and lagging indicators of your sales team as you guide them to be more proactive.

Speakers:

Charles Forsgard
Global Vice President of Sales
10:00 - 11:00am
It’s Not About Me, It’s About You - The Modern Approach to Sales Enablement

In today’s business world, we often hear our customers talk about modernization – this could be digital transformation, application modernization, or personalization. This same type of modernization is needed for Sales Enablement. 200-page playbooks focused on products and how to sell the great features of that product are becoming obsolete. By shifting the focus from “me and my products” to “you and your outcomes” we become trusted advisors where customers value our perspective and invite us to collaborate along their journey. This shift becomes a culture change across the entire organization, where customer outcome becomes everybody’s North Star.

Key Takeaways:

  • The importance of focus across the entire organization.
  • Behaviors needed to make the shift from “Seller” to “Trusted Advisor."

Speakers:

Debra Jenson
Director of WW Enablement
11:00 - 12:00pm
The Wizard of Oz Approach to Leadership and Navigating Challenging Situations

How many times have you wished you could click your heels three times and magically lead your team through challenging situations with ease and even fortitude? Well, now you can. Leveraging lessons from The Wizard of Oz, Jennifer Fisher, Senior Vice President of Sales at WorldStrides, shows you how to help your team adapt and pivot through uncertainty when stopping is not an option. You will learn how to help your teams develop adaptability and openness to diverse issues and thoughts, and inspire your team to keep moving forward down the yellow brick road using compassion and a positive mindset.

Key Takeaways:

  • Learn to leverage your most precious internal resources to lead your team through challenging times
  • Ways to use the power of focusing on what you can control to have a bigger impact on your team
  • How to inspire your team to support each other through uncertainty using compassion, heart, courage, attitude, and humor

Speakers:

Jennifer Fisher
Senior Vice President of Sales
12:00 - 1:00pm
Using Sales Enablement to Bridge the Gap Between Marketing & Sales

For too long Sales Enablement has been “just that” … a team of people who help, or enable, salespeople to manage their deal pipeline. As the journey of the buyer evolved, so did this role … if you did it right. Why?

In essence, to equip sellers with the right resources at the right time thereby shortening the sales cycle, increasing win rates, and securing bigger deals, you need dedicated team members filling out the “middle-of-the-funnel” and hence, Enablement-as-a-Function emerged.

Sellers now need to reach out to buyers, intercepting their attention much earlier in their journey—a task typically associated with marketing. As a result, sellers now need to think more like marketers, and marketers need to think more about the day-to-day experiences of sellers. So, to bridge this gap we insert the Sales Enablement.

Key Takeaways:

  • Learn the best practices for transitioning your team to excel in an Enablement-as-a-Function role.
  • Understand best practices for measuring the success of your team (KPI’s, Metrics, Performance, etc.)
  • Utilize the processes and tools necessary to ensure your Sales Enable function is sustainable and scalable.

Speakers:

Michael Hoard
Former Head of US Growth Strategy
1:00pm
Networking Lunch
2:00 - 3:00pm
Post COVID Transformation – Engagement & Prioritization Techniques for 2022 and Beyond

For businesses deemed “Non-Essential”, the last 18 months have greatly impacted sales within existing client bases, and have wiped out any opportunities for new business growth. Figuring out the balance for growth between existing vs. new customers has pressured many sales leaders into adjusting their account management and acquisition strategies. In this session, we will explore engagement and prioritization techniques sales leaders can use to pave the way for renewed performance management for 2022 and beyond.

Key Takeaways:

  • Understand effective techniques to engage prospects and clients during times of immense disruption and change.
  • Explore useful methods to keep your teams engaged, focused, and motivated during distracting times.
  • Understand crucial communication steps to instill strong support and confidence from your senior leadership team.

Speakers:

Hugh Lawson
Director of Business Development
3:00 - 4:00pm
Hire and Develop the Best

Join Appy Choudhary, Head of Sales Development at Blend, for a presentation discussing the role of a leader in hiring and developing the best team possible.

Key Takeaways:

  • Understand top leadership styles and how to implement them
  • Learn top strategies to hire the best talent, and how to develop that talent to reach their potential within the company
  • Hear real-life examples of lessons learned while working at startups
  • Understand the importance of personal branding and how it can impact your career

Speakers:

Appy Choudhary
Head of Sales Development
4:00 - 5:00pm
New Job, New Team, New Brand, and Oh Yeah... A Global Pandemic!

The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session, you’ll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a disenfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company’s own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your workforce and leadership strategies.

Key Takeaways:

  • Strategies for success in the "future of work."
  • How to incorporate brand strategies that may challenge your company's current practices.
  • Explore re-defining your workforce and leadership strategies.

Speakers:

James B. Stanton
Vice President of Marketing & Communications
5:00 - 6:00pm
COMING SOON!
6:00 - 9:00pm
Networking Dinner
Explore All Sessions
7:30 - 8:50am
Breakfast
8:00 - 8:50am
Keynote: How to Incorporate Tech Touch to Scale Outcome-Driven Customer Success and Revenue Growth

Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. Now more critical than ever, learn pragmatic, actionable methods to build/refine “scaled CS” across all customer segments by leveraging key customer insights and omnichannel digital engagement to deliver personalized, outcome-based journeys to drive customer retention, loyalty, and growth.

Key Takeaways:

  • Learn dynamic segmentation methods to match digital/human outreach to customer needs.
  • Identify key insights to trigger proactive outreach to prevent renewal risk and identify expansion opportunities.
  • How to create intentional, personalized customer journeys end to end across the customer lifecycle.

Speakers:

Teresa Anania
Vice President, Global Customer Success
9:00 - 10:00am
How to Improve Your Forecasting & Modeling

Far too many sales leaders are still creating their forecasts without the appropriate input and accountability from Marketing and Product.

This presentation will review why most sales organizations need both a sales capacity model AND a waterfall methodology to ensure attainment of the numbers and alignment of the revenue generation strategy.

Key Takeaways:

  • Why sales capacity alone is a recipe for disaster
  • How to gain accountability from Marketing and Product
  • How to be both qualitative and quantitative

Speakers:

Matt Marino
Vice President of Sales
10:00 - 11:00am
Loyalty and Culture - The Secret Sauce to Building a Winning Sales Development Team

Building loyalty is a strategy. The right culture is a must. The two together are the secret sauce. But how do you create loyalty and foster a winning culture? During this presentation, you will learn tactics and strategies to help your organization retain top sales talent and targeted actions to help foster a culture of success and fun.

Key Takeaways:

  • Specific actions, some very unique, that will help you build loyalty.
  • An action plan for creating a winning culture - you might be surprised by some of the tactics!

Speakers:

Anna Centrella
Director of Sales Development
11:00 - 12:00pm
Igniting the Power of Your First-Party Data to Drive Growth

In a privacy-centric, cookie-free world where consumers’ attitudes, intentions, and behaviors change rapidly and demands for personalization are at an all-time high, brands cannot afford to depend on traditional data or research to support their growth. It is essential for brands to be able to understand and respond to shifts in consumer sentiment, intent, and behavior. They must deliver more personalized marketing to their customers to increase revenue, retention, and LTV to drive growth. In this session, we will discuss how to leverage AI and machine learning to harness the power of your first-party data.

Key Takeaways:

  • Why richness, regency, relevancy matter when it comes to customer data
  • How to remain (or become) privacy safe in a cookie-free world
  • Moving beyond insights and into action

Speakers:

Chris Rogers
Executive Director of Brand Sales
MondayMarch 14
TuesdayMarch 15
WednesdayMarch 16
ThursdayMarch 17
FridayMarch 18
The New Normal for Sales Visits

Changes forced by the pandemic are leading to a new hybridization of our sales forces and how they work. The pandemic forced outside sales forces to move from face-to-face to virtual selling overnight. While counterintuitive, not seeing customers in person led to salespeople seeing customers more often. The better planning and follow-up enabled by more office time drove increased wins with customers. As we move to the new normal, the role of the outside salesperson will now best be a hybridization of face-to-face and virtual selling.

Key Takeaways:

  • Insight on what did and did not work during the pandemic.
  • Lessons learned on the impact that sales leadership’s language will have on their seller’s behavior and focus.
  • A template for an operating system and KPIs to balance the leading and lagging indicators of your sales team as you guide them to be more proactive.

Speakers:

Charles Forsgard
Global Vice President of Sales
Post COVID Transformation – Engagement & Prioritization Techniques for 2022 and Beyond

For businesses deemed “Non-Essential”, the last 18 months have greatly impacted sales within existing client bases, and have wiped out any opportunities for new business growth. Figuring out the balance for growth between existing vs. new customers has pressured many sales leaders into adjusting their account management and acquisition strategies. In this session, we will explore engagement and prioritization techniques sales leaders can use to pave the way for renewed performance management for 2022 and beyond.

Key Takeaways:

  • Learn effective techniques to engage prospects and clients during times of immense disruption and change.
  • Utilize useful methods to keep your teams engaged, focused, and motivated during distracting times.
  • Understand crucial communication steps to instill strong support and confidence from your senior leadership team.

Speakers:

Hugh Lawson
Director of Business Development
Using Sales Enablement to Bridge the Gap Between Marketing & Sales

For too long Sales Enablement has been “just that” … a team of people who help, or enable, salespeople to manage their deal pipeline. As the journey of the buyer evolved, so did this role … if you did it right. Why?

In essence, to equip sellers with the right resources at the right time thereby shortening the sales cycle, increasing win rates, and securing bigger deals, you need dedicated team members filling out the “middle-of-the-funnel” and hence, Enablement-as-a-Function emerged.

Sellers now need to reach out to buyers, intercepting their attention much earlier in their journey—a task typically associated with marketing. As a result, sellers now need to think more like marketers, and marketers need to think more about the day-to-day experiences of sellers. So, to bridge this gap we insert the Sales Enablement.

Key Takeaways:

  • Learn the best practices for transitioning your team to excel in an Enablement-as-a-Function role.
  • Understand best practices for measuring the success of your team (KPI’s, Metrics, Performance, etc.)
  • Utilize the processes and tools necessary to ensure your Sales Enable function is sustainable and scalable.

Speakers:

Michael Hoard
Former Head of US Growth Strategy
Loyalty and Culture - The Secret Sauce to Building a Winning Sales Development Team

Building loyalty is a strategy. The right culture is a must. The two together are the secret sauce. But how do you create loyalty and foster a winning culture? During this presentation, you will learn tactics and strategies to help your organization retain top sales talent and targeted actions to help foster a culture of success and fun.

Key Takeaways:

  • Specific actions, some very unique, that will help you build loyalty.
  • An action plan for creating a winning culture - you might be surprised by some of the tactics!

Speakers:

Anna Centrella
Director of Sales Development
A New Paradigm: Customer Strategy Is Now Side by Side to Sales and Marketing Strategy

The pandemic and the improvement of technologies are giving faster, wider, and cheaper access to data, in particular customer data. The role of marketing is expanding in the customer journey and requires more cooperation and integration between marketing and sales departments. Marketing and sales, ultimately, have the same end goal: to drive sales and increase profit. While this team effort is well-known, so many companies continue to miss this mark. This theme will discuss the importance of marketing & sales alignment and how to achieve and maintain it.

Key Takeaways:

  • Data are available in quantity and cheaper than before: but selecting them is key.
  • Today business gives to marketers the opportunity to expand their responsibility and influence more salespeople in the customer journey.
  • Account-Based Marketing offers a great opportunity to align sales and marketing people and move customers to the center.

Speakers:

Fabio Vitali
Vice President of Marketing
The Wizard of Oz Approach to Leadership and Navigating Challenging Situations

How many times have you wished you could click your heels three times and magically lead your team through challenging situations with ease and even fortitude? Well, now you can. Leveraging lessons from The Wizard of Oz, Jennifer Fisher, Senior Vice President of Sales at WorldStrides, shows you how to help your team adapt and pivot through uncertainty when stopping is not an option. You will learn how to help your teams develop adaptability and openness to diverse issues and thoughts, and inspire your team to keep moving forward down the yellow brick road using compassion and a positive mindset.

Key Takeaways:

  • Learn to leverage your most precious internal resources to lead your team through challenging times.
  • Ways to use the power of focusing on what you can control to have a bigger impact on your team.
  • How to inspire your team to support each other through uncertainty using compassion, heart, courage, attitude, and humor.

Speakers:

Jennifer Fisher
Sr. Vice President of Sales
How to Improve Your Forecasting & Modeling

Far too many sales leaders are still creating their forecasts without the appropriate input and accountability from Marketing and Product.

This presentation will review why most sales organizations need both a sales capacity model AND a waterfall methodology to ensure attainment of the numbers and alignment of the revenue generation strategy.

Key Takeaways:

  • Why sales capacity alone is a recipe for disaster
  • How to gain accountability from Marketing and Product
  • How to be both qualitative and quantitative

Speakers:

Matt Marino
Vice President of Sales
Hire and Develop the Best

Effective leadership strategies are considered the foundation of any successful business and are key to building, developing, and motivating the workforce. Every hire and promotion should raise the performance bar of a team. It’s the role of a leader to recognize remarkable talent and grow them within the organization.

This presentation will discuss how to find the right skill set, hire them, and develop them to become the best.

Key Takeaways:

  • Learn about Appy Choudhary’s origin story as a leader in Sales
  • Understand top leadership styles and how to implement them
  • Learn top strategies to hire the best talent, and how to develop that talent to reach their potential within the company
  • Hear real-life examples of lessons learned while working at startups
  • Understand the importance of personal branding and how it can impact your career

Speakers:

Appy Choudhary
Head of Sales Development
Insights Into Action: The Making of a Bestseller

The Harvest lifestyle marketing team within HarperCollins has adopted a unique MarTech stack to streamline and scale campaigns in a traditionally very old-fashioned industry. Please join us for this session with Senior Marketing Director Andrea DeWerd and learn how the lifestyle team adopted new technology to launch a New York Times bestseller and led the organization in marketing experimentation driven by audience insights and data.

Key Takeaways:

  • Becoming a data-informed marketing organization
  • Getting buy-in for new technology at every level of the organization
  • Creating a culture of teaching, training, and learning for new tech adoption

Speakers:

Andrea DeWerd
Senior Marketing Director
Rising to the Occasion: Creating Loyalty by Meeting Your Clients Where They Are

Marketing plays a critical role in creating a positive customer experience. To build brand loyalty, you need to understand and adapt to customers’ changing needs, which often requires innovation. In this presentation, Larisa Summers, the Chief Marketing Officer for Convene, a premium work experience company with 23 meetings, events, and office locations across the U.S and in London, will discuss how marketing impacts customer retention. She’ll illustrate how the company pivoted to create a product to adapt to clients’ new way of working, explain the impact of brand equity, and discuss the importance customer experience plays in strengthening brand loyalty.

Key Takeaways:

  • How to evolve and adapt your brand to clients' changing needs.
  • The power of brand equity and how to implement it in your organization.
  • Creating customer loyalty and the impact of execution.

Speakers:

Larisa Summers
Chief Marketing Officer
Old School and New School Marketing - Which to Use When

Marketers have an immense toolkit at their disposal. There are tactics considered “Old School” and others that are “New School.” How do you know which to use and when? Please join Dawn Mueller, Global VP of Marketing and Communications at Wolters Kluwer as she shares her experience with both schools to help identify which tactics correspond with specific situations, and which tactics to use to drive the desired outcomes and support your strategy.

Key Takeaways:

  • Old School Marketing tactics
  • New School Marketing tactics
  • Using a combination of tactics to drive desired outcomes

Speakers:

Dawn Mueller
Global Vice President of Marketing and Communications
How to Build Loyalty From Your "First Impression" Using Person-Based Advertising

While loyalty and advocacy are often a focus post-conversion, there is an opportunity to build this before that very first touch. Often a dark part of the funnel (and budget), this session will delve into how you can use your digital and social media advertising to deliver on the relevancy that your buyers crave and make that (first) impression count.

Key Takeaways:

  • Learn how to structure an advertising program that is relevant to your prospect and customer journeyLearn how to structure an advertising program that is relevant to your prospect and customer journey
  • Hear about the best practices to personalize your digital and social advertising content
  • Understand how to extend the reach of your advertising beyond the top-of-the-funnel

Speakers:

Nirosha Methananda
Vice President of Marketing
Conversation Qualified: Use AI to Disrupt the Funnel, Outdo MQLs, & Supercharge ABM

What if you could 10x your best MQLs with a simple change to your Demand Gen pipeline? Traditional MQLs are far from satisfying your Sales teams. It’s guesswork on which MQLs are actually from the target buyer who is in-market. It’s time to move out of the old MQL era into something much more promising.

Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences and personalized attention at scale. Conversational AI fosters deep two-way conversations, elevates sales-ready contacts, and qualifies contacts for the next step in the customer lifecycle. That’s not simply an MQL—that’s “Conversation Qualified.”

Key Takeaways:

  • How Conversational AI disrupts and reinvents lead qualification
  • Why Conversational AI is fundamental to ABM success (takes action on your intent data)
  • Why open rates and clicks are no longer sufficient engagement (hint: it's all about conversations that result in a better understanding of your prospect buyer)

Speakers:

Mark Jancola
Chief Development Officer
Use EQ for Personal and Professional Leadership

Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that.

Key Takeaways:

  • Emotional Intelligence - What is it and why is emotional intelligence so important for effective leadership?
  • Tools and practices for mental resilience and navigating challenging situations.
  • Leading with a Coaching Mindset.

Speakers:

Steven Bushong
Former SVP of Marketing Operations
“Be Real”: Making Real Connections Through Meaningful Brand Engagement Across Every Channel - Digital to Physical and Back

In this session, we’ll discuss how brands can effectively, authentically, and strategically communicate their brand’s story to their target audiences at every step of the experience, from omnichannel platforms to in-store and virtual design.

Key Takeaways:

  • Learn how to effectively share your brand’s story through each communication platform, analyze each channel to identify areas of opportunity to maximize ROI, and guarantee a growing network of loyal customers by learning each channel’s unique demographic, use-case, tone of voice, and best practices.
  • Authentically tell your brand’s story and gain trust with your customers by demonstrating consistent decency for all with everything you say, on every channel you say it.
  • Hear how effective brand storytelling dovetails into the customer’s physical and virtual experiences, exploring how brands can thread their story seamlessly together from platform to physical and virtual design.

Speakers:

JJ Nelson
Associate, Director of Brand Communications
Right People - Right Seats: The B2B Marketing Organization

The structure of the Marketing Team can greatly impact the way that Marketing interacts with Sales. Join B2B Marketing expert Phil Grabfield for this presentation focused on creating a B2B Marketing organization with the right people, in the right seats.

Key Takeaways:

  • Gain insight into B2B Marketing
  • Discover marketing organization structure options, as well as key roles
  • Understand outsourcing vs. insourcing, and explore which roles to do so
  • Illustrate the ways in the structure of the Marketing Team can impact the way Marketing collaborates with Sales

Speakers:

Philip Grabfield
Vice President, Marketing
Building a Purposeful Society With Digital at the Core
+1
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In today’s world, building businesses with digital at their core is essential. The use of digital marketing can map out a more purposeful and ethical future. Please join Anamika Gupta, Head of Customer Marketing, and Asif Poonja, Global Vice President, Regional Chief Technology Officer, and Head of Delivery at Fujistu America, Inc. for an Executive Interview on creating a purposeful business with digital marketing.

Key Takeaways:

  • Understand why building a purposeful society with digital at the core is important, especially now.
  • Decide if digital marketing can help your business map out a more purposeful future.
  • Understand how purpose with your digital agenda can lead to the development of digital ethics.
  • Gain insight into Fujitsu's purpose and leadership goals towards building a purposeful and sustainable society.
  • Recognize key strategies for digital change-makers in today's climate.

Speakers:

Anamika Gupta
Director, Head of Customer Marketing, and Global Vice President
Asif Poonja
Regional Chief Technology Officer, and Head of Delivery
How to Incorporate Tech Touch to Scale Outcome-Driven Customer Success and Revenue Growth

Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. Now more critical than ever, learn pragmatic, actionable methods to build/refine “scaled CS” across all customer segments by leveraging key customer insights and omnichannel digital engagement to deliver personalized, outcome-based journeys to drive customer retention, loyalty, and growth.

Key Takeaways:

  • Learn dynamic segmentation methods to match digital/human outreach to customer needs.
  • Identify key insights to trigger proactive outreach to prevent renewal risk and identify expansion opportunities.
  • How to create intentional, personalized customer journeys end to end across the customer lifecycle.

Speakers:

Teresa Anania
Vice President, Global Customer Success
Understanding Your Audience - From Toddlers to Executives

Audience-centricity has evolved over the years, and understanding your audience is crucial now more than ever. This session will help define the most useful mechanisms to understand your audience, from traditional market research to personas to real-time consumption metrics, and beyond.

Key Takeaways:

  • Understand the connections between traditional parenting techniques and marketing.
  • Recognize the ways in which audience-centricity has evolved.
  • Learn top strategies for understanding your audience.

Speakers:

Tina Beaty
Vice President of Marketing
New Job, New Team, New Brand, and Oh Yeah... A Global Pandemic!

The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session, you’ll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a disenfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company’s own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your workforce and leadership strategies.

Key Takeaways:

  • Strategies for success in the "future of work."
  • How to incorporate brand strategies that may challenge your company's current practices.
  • How to redefine your workforce and leadership strategies.

Speakers:

James B. Stanton
Vice President of Marketing & Communications
Creating Unforgettable Multi-Sensory Customer Experiences

In a world filled with hundreds of brand messages a day and unlimited distractions, how do you connect with and create a delightful experience with a customer? How do you get the customer to remember your brand or company over the magnitude of messages, emails they receive?

Positive engagements aren’t just created, but they are crafted and delivered. They don’t just tell a story, they make the customer part of the story. They need to bring in all senses and create a memorable experience that leaves the customer wondering, what is next?

In this session, we will dive into what makes a great customer experience and look at the tools available to make your next engagement an unforgettable multi-sensory experience.

Key Takeaways:

  • Discover ways to create multi-sensory experience customers will remember.
  • Understand how to personalize the customer experience.
  • Learn how to use free resources and customer data to customize experiences.

Speakers:

David Banks
Director of Marketing

KEY THEMES

Utilizing Sales Enablement to Engage in the Customer Journey

Reigniting Focus on Customer Acquisition & Growth

Data-Driven Insights for Selling Success

Reaching Revenue Goals Through Sales & Marketing Alignment

Future of Work

Leadership & Workforce Strategies

Over 80% of the Fortune 500 Attends

Connect with the thought leaders of your industry at 6 different networking events, including an off-site evening out.

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Meet our Sponsors

We attract the best in the business. By learning about your projects up front, we match you for 1-on-1 meetings with those best-suited to tackle the challenge.

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Luxurious Accommodations

The AAA Four Diamond Hilton Anatole features a modern, resort-style atmosphere with nine restaurants and bars, luxurious accommodations, and a sprawling new pool complex.

Inspiration, on Your Schedule

Customize the ideal summit experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended.
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Hilton Anatole Dallas

Still Have Questions?

We've answered a few FAQs to get you started. But please don't hesitate to reach out with more.

In-Person Event Questions

The cost of producing CONNECT SALES is underwritten by our sponsors, who are more than willing to make the investment in such an exclusive audience. Your pass includes:

  • Personal concierge and custom schedule
  • Access to all programming and speakers
  • Face-to-face industry networking opportunities
  • One-on-one meetings with vetted solution providers, specifically matched to you
  • One night luxury accommodations, travel reimbursement, incredible catering throughout the event, and an open bar.
  • Spouses are welcome!

Based on the details of your registration, we carefully select 10 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed.

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Sales functions.

There are many reasons to attend! For starters, CONNECT SALES is the only event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT SALES is designed to help you maximize your time and money for the best possible results.

Virtual Event Questions

CONNECT SALES Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.

Your virtual pass includes:

  • All sessions and their recordings
  • 6 or 8 one-on-one meetings with vetted solution providers, specifically matched to you
  • $300 or $500 in swag upon meeting completion

Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Sales functions.

Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place.

There are many reasons to attend! For starters, CONNECT SALES Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT SALES is designed to help you maximize your time and money for the best possible results.

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