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Solutions, Strategy & Connection at Mobiles Most Powerful Summit
Kevin Hsu
Director, Growth Marketing
Virtual
North America
October 17 - 21, 2022
Join North America’s Most Trusted Mobile Summit
For 15+ years, executives have found actionable strategy, new solutions, and their path to making a powerful impact at MAU Connect.
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Hear from Industry Experts
Learn from thought leaders making waves in your industry, all from the comfort of your own home.
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Solve Your Top Challenges
Meet 1-on-1 with solution providers hand selected to meet your needs.
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Total Flexibility From Your Locale
Kick back in a cozy corner and access sessions in real time or on demand.

Experience the Only Solutions-Based Event

Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards.

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"I receive more than 45 invites daily, this allowed me to control that and to meet potential new partners. I've never seen a format like this, but can tell you I absolutely am impressed and will be sharing with my colleagues. Thank you for a wonderful experience!"
Chief Technology Officer,
Truity Credit Union
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"I feel the one-on-one meetings allow me to come with a set of questions and have an intelligent discussion to quickly determine if the vendor has an offering that will fit my company's needs."
Manager of Information Technology,
Arkwin Industries
"Another solid event with lots of well selected vendors, thank you. Just finished up the last of my meetings and was very happy with the fit across the board."
Chief Technology Officer,
Clarity Software Solutions

Hear From Today’s Most Powerful Brands & Voices

David Barnard
Developer Advocate
Alex Bauer
Head of Market Strategy
Josh Burns
Sr Director Business Development
Jillian Burnett
Senior Vice President of Customer Success
Andy Carvell
Founder (Phiture), Editor (mobilegrowthstack.com)
Imma Calvo
Director of Growth Marketing
Samantha Cheng
User Acquisition
Jakub Chour
Head of Growth
Barron Ernst
VP of Product Management
Eran Friedman
CTO + Cofounder
John Gargiulo
CEO and Co-founder
Kevin Hsu
Director, Growth Marketing
Ramsey Kail
Senior Director of Technical Services
Charlie Kaplan
VP of Product
Taha Karsli
Head of Partnerships
Andrew Kim
Growth
Thomas Kinisky
Director, Precision Investment
Genie Ko
Team Head, Product Marketing
Shumel Lais
GM
Jean-Sebastien Laverge
VP of Data & Growth
Brook Lenox
Senior Marketing Manager
Jidé Maduako
CEO & Co-Founder
Ben Mattingly
Global Product Marketing Manager, App Ads
Alex Moulder
ASO Manager
Ehren Maedge
GM North America
Daniele Nickel
Global Research & Insights Partner
Colette Nataf
Head of Growth
George Natsvlishvili
Organic Growth
Fabien-Pierre Nicolas
VP Marketing, US
Lomit Patel
Senior Vice President, Growth
Ryan Pierce
VP of Marketing
Ashwin Pradhan
Global Product Marketing Lead, App Ads
Brian Quinn
President and GM, North America
Adrienne Rice
Director of Media Investment
Alon Rivel
Director of Growth Marketing
Allison Schiff
Managing Editor
Eric Seufert
Founder
KC Srinivas
Vice President and GM, Advertiser Platforms
Simon Thillay
Head of ASO
Alon Tvina
CRO
Chris Uglietta
Senior Marketing Manager, Gaming
Greg Wester
Head of Marketing, ODS
Winnie Wen
Senior Director of User Acquisition
Nick Warner
Head of Growth

Get Rewarded with High End Swag

Since we can’t treat you to a lavish hotel and delicious dining digitally, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing SWAG, including Apple products and charitable donations.

Tune In on Your Time

It’s entirely up to you to whether to catch the premiere online or watch presentations on demand.
MondayOctober 17
TuesdayOctober 18
WednesdayOctober 19
ThursdayOctober 20
FridayOctober 21
State of Mobile Growth
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Main stage panel “state of the union” high level discussion.

Speakers:

Eric Seufert
Founder
Arthur Querou
Co-Founder & CEO
Ramsey Kail
Senior Director of Technical Services
Barron Ernst
VP of Product Management
Winnie Wen
Senior Director of User Acquisition
Reimagine Your App Marketing with TikTok
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TikTok is driving a new era of entertainment and culture. On TikTok, brands can build awareness, trust and relevancy by entertaining audiences and driving action to achieve big results. Join the TikTok for Business team that builds solutions for app and mobile gaming marketers to learn about acquisition and creative strategies to succeed on the platform. The session will start with an overview of TikTok’s app marketing solutions, followed by a panel discussion with experts on how to create content for the TikTok community.

Speakers:

Ashwin Pradhan
Global Product Marketing Lead, App Ads
Ben Mattingly
Global Product Marketing Manager, App Ads
Samantha Cheng
User Acquisition
Daniele Nickel
Global Research & Insights Partner
Jidé Maduako
CEO & Co-Founder
Growth & Retention Strategies, Evolution of App Store and ASO
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What can marketers do to empower their creative teams with actionable data that truly closes the UA – Creative Development feedback loop. UA teams excel at data analysis and testing, while creative teams are often artists with visual design superpowers. How can the marketer join these incredible forces for next-level results and greater ROAS?

Speakers:

Chris Uglietta
Senior Marketing Manager, Gaming
Ryan Pierce
VP of Marketing, Mobile Gaming
Mobile Performance + Measurement in a Privacy-First World
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A year later, the mobile app economy has proven its resilience in the wake of Apple’s rollout of App Tracking Transparency. Innovative mobile marketers and members of the ad tech ecosystem embracing SKAdNetwork are setting themselves apart from peers when it comes to in-app ad performance on iOS. In this session, a panel of experts shaping the future of mobile performance advertising will reflect on key learnings from the past year and look ahead to what’s next in identity, addressability, and measurement as ad tech continues to evolve with iOS SKAdNetwork and Android Privacy Sandbox.

Speakers:

KC Srinivas
Vice President and GM, Advertiser Platforms
Shumel Lais
GM
Alex Bauer
Head of Market Strategy
Adrienne Rice
Director of Media Investment
Thomas Kinisky
Director, Precision Investment
When Your $30M Marketing Budget Goes to $0

What’s the true value of paid advertising? There’s only one way to find out – turn off all your ads and see what happens. But let’s be honest, most marketers rely on paid acquisition. Turning off an ad channel can be scary, and true incrementally testing might sound crazy.’

It’s even crazier when you go from spending $30M per year on advertising to $0. When you created the market, does it sustain without ad spend? Even when you don’t have a household brand? And what happens when you want to bring that growth back?

Find out what happens when you slash an 8-figure marketing budget and turn off all ads. And then learn what’s happening now as we bring that budget back.

Speakers:

Colette Nataf
Head of Growth
Mobile Dev Memo Podcast Presents: Platform Changes & Their Lasting Impact on Mobile App Distribution & Payment
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In this live recording of the Mobile Dev Memo podcast, an expert panel will discuss changing mobile platform payments policies and how they impact developer economics and the broader app development and advertising ecosystem.

Speakers:

Eric Seufert
Founder
Allison Schiff
Managing Editor
Josh Burns
Sr Director Business Development
David Barnard
Developer Advocate
How to Operate Paid Growth Post-iOS 14.5?

Performance marketing efficiency has greatly decreased with the IDFA deprecation. Let’s examine through one of our games, Adventure Escape Mysteries, how to operate, decipher data and find the source of truth. In this session, you will learn how to successfully grow your game or app in the new user privacy eco-system, to ultimately beat your competition.

Speakers:

Jean-Sebastien Laverge
VP of Data & Growth
Faster Than the Speed of Change

In an ever-shifting digital landscape, change is the only constant. Privacy is becoming more than a feature – it’s the foundation of marketing in the new world, transforming the way we measure and engage with our customers. That’s why we’ve built privacy, flexibility and speed into the core of our platform.

In this session, AppsFlyer GM Brian Quinn will paint our vision for Privacy Cloud: an open and trusted environment for ecosystem collaboration and innovation that enhances customer experience, while preserving privacy.

Speakers:

Brian Quinn
President and GM, North America
Top CTV Mistakes and Learnings

As a UA focused app marketer, I spent 100% of my time driving bottom of funnel metrics with solid success. I knew we needed to grow our brand, but where to start? I’ll discuss the mistakes and learnings we made along the way as we’ve tested various video channels, including CTV.

Speakers:

Brook Lenox
Senior Marketing Manager
Future of UA Measurement: SKAN, Privacy Sandbox, and More

How do you accurately understand marketing performance when massive privacy shifts mean user-level and third-party data quickly become a thing of the past? Discover the latest insights to help you adapt to the new reality of user acquisition and not get left behind, including SKAdNetwork updates, preparing for Google’s Privacy Sandbox and innovative privacy-first measurement solutions.

Speakers:

Eran Friedman
CTO + Cofounder
The Inherent Innovation and User-Centricity of Apps

Differentiating from the ecosystem requires a different strategy than simply focusing on acquisition. Users’ expectations have become more sophisticated, and brands will need to consider how they can delight, inspire, and help their users. Meaningful engagement requires more than a transaction. Users want an experience, and will go where they find the best ones. And, our latest research supports this.

Come hear Imma Calvo, Managing Director at Google, unveil research and her perspective on what app users crave, how to meet them in the moments that matter, and how to keep your consumer and innovation at the heart of everything you do.

Speakers:

Imma Calvo
Managing Director
Lessons and Failures from Scaling Advertising Budget 10x

What happens if you try to expand your campaigns to channels that you have never tried? Will influencers work on a big scale? Are partnerships a way to go? Is SEO a thing to try? And what about all other ad networks that you have never touched?

Speakers:

Jakub Chour
Head of Growth
Post IDFA Success - Learn Top Strategies Generating Breakout Growth
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This panel will explore and discuss the growth strategies of app overachievers that “punched above their weight class” as identified in new BRAG Index report released in May.

About The BRAG Index: The BRAG index, or Brand Relative App Growth Index, is a first of its kind report series to focus on and measure app’s user growth relative to its brand funnel (i.e. consumer awareness and intent). Digital Turbine and Apptopia partnered to create the report by integrating consumer surveys with Apptopia’s Performance Data to identify thriving apps that are transcending their brand funnel and “punching above their weight”. With this insight, the report series takes an in-depth look at the winning growth strategies being used by these Transcender apps.

Speakers:

Greg Wester
Head of Marketing
Kevin Hsu
Director, Growth Marketing
Andrew Kim
Growth
Are you Wasting Budget with Apple Search Ads?
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Cannibalizing your brand’s organic traffic with paid search often sounds unavoidable, but is it always really necessary? Find out how to limit Apple Search Ads cannibalization with AppTweak’s data & modeling method, and learn how to improve your search ads performances with new ASO practices.

Speakers:

Simon Thillay
Head of ASO
Alex Moulder
ASO Manager
What Every App Marketer Needs to Learn from Mobile Games

Since the launch of the App Store, game marketers have pioneered innovation across the mobile economy. In this session, learn some of the best practices from game marketers that all growth leaders can leverage to supercharge their UA. Walk away with actionable steps you can take to drive creativity, efficiency and impact in your growth organization.

Speakers:

Alon Tvina
CRO
How to Unlock TV and OTT as a New Performance Marketing Channel

As app brands grow their marketing, many reach the point of diminishing returns in traditional (digital) channels. For many, both linear TV and OTT are of interest but present a new challenge in what is viewed as an old-school medium. Learn proven tactics to determine channel/product fit and execute a strategic performance-focused test with true scale potential.

Speakers:

Lomit Patel
Senior Vice President, Growth
How Route Deployed a Data-Backed Growth Strategy to Accelerate the Business
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Brands have struggled to keep up with skyrocketing customer acquisition costs. For many, this is because they have become over-dependent on paid media / social platforms such as Facebook as their primary channel. Learn why Route decided to take a different route and how they deployed a data-backed marketing strategy to accelerate their user growth.

Speakers:

Jillian Burnett
Senior Vice President of Customer Success
Nick Warner
Head of Growth
Web2App Campaigns. Benefits and Challenges

Web2app as an alternative channel of UA. The main opportunity and challenges. Findings & Insights.

Speakers:

George Natsvlishvili
Organic Growth
Optimizing Subscription Revenue like a Boss

Mobile Subscription Revenue Optimization is now an essential mobile growth discipline. With practical case studies from leading subscription apps, Andy Carvell breaks down how to generate subs uplift through better acquisition, dynamic paywalls and pricing, retain and reactivation of subscribers.

Speakers:

Andy Carvell
Founder (Phiture), Editor (mobilegrowthstack.com)
The TikTok-ification of Everything: Video Creative in the New World

Looking to master TikTok in 2022? For ten years, Facebook has been the biggest acquisition channel. Just in the past six months, that’s changed. Ready Set Founder and CEO John Gargiulo will share why many of Ready Set’s clients are spending more on TikTok now than Facebook. You’ll learn everything you’ve ever wanted to know about TikTok: which creative works best on the platform, where the opportunity is for scale, and what new features are coming out. Let’s do this!

Speakers:

John Gargiulo
CEO and Co-founder
Where to Direct Your Attention When Auditing and Optimizing Your Acquisition Campaigns

Get 20 Tips in 20 Minutes to commonly asked questions. Do local campaigns perform better than national campaigns? How much should I focus on the creative in my Facebook ads? Do I go niche or go broad with my targeting on Google Search? What’s the best conversion event to focus on for my app campaigns?

Speakers:

Alon Rivel
Director of Growth Marketing
CTV is UA’s Next Big Thing
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CTV is changing the game for UA. But how? This session will discuss UA on CTV and how to measure installs from CTV with precise attribution and targeting. Learn how to start your TV strategy now.

Speakers:

Reggie Singh
Director of Partnerships
Arthur Guerou
Co-Founder & CEO
What are You Searching For? How to Create Your Success Story with Apple Search Ads

With an increasing awareness of data privacy amongst users and related changes in both major app markets, first-party data its scarce and more valuable than ever.

Apple Search Ads is one of the remaining channels that provides such data and has already earned its place as one of the most effective UA channels for iOS marketers, especially for non-gaming apps.

This session will cover the importance of Apple Search Ads, why it is so effective in bringing high LTV users, and some best practices that marketers should implement in 2022 to maximize their ROAS.

Speakers:

Taha Karsli
Head of Partnerships
How SmartNews Adapted to Meet our User's Quickly-Changing Interests and Reach a $2 Billion Valuation
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In an unprecedented news year like 2020 and 2021, the competition for User engagement and stickiness was at an all-time high in our category. Hear how VP of US Marketing Fabien-Pierre Nicolas tackled developing features globally which proved high-quality information and decisively turbo-charged their User growth without compromising on the company vision to reach a $2 billion valuation.

Speakers:

Fabien-Pierre Nicolas
VP Marketing, US
Genie Ko
Team Head, Product Marketing
How to Craft a Winning Mobile Onboarding Strategy to Drive Retention and Loyalty
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Speakers:

Ehren Maedge
VP Marketing, US
Charlie Kaplan
VP of Product

KEY THEMES

Cybersecurity

Staff Training, Retention & IT Leadership

Data Storage & Analytics

Digital Transformation & Artificial Intelligence

Cloud Strategy

Network and Communication Systems

Innovation

Over 80% of the Fortune 500 Attends

Learn and grow with 30+ sessions from industry thought leaders. All available on-demand to watch anytime, from anywhere.

Meet our Sponsors

We attract the best in the business. By learning about your projects up front, we match you for 1-on-1 meetings with those best-suited to tackle the challenge.

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Inspiration, on Your Schedule

Customize the ideal summit experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended.

Still Have Questions?

We've answered a few FAQs to get you started. But please don't hesitate to reach out with more.

Virtual Event Questions

MAU CONNECT Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience.

Your virtual pass includes:

  • All sessions and their recordings
  • 6 or 8 one-on-one meetings with vetted solution providers, specifically matched to you
  • $300 or $500 in swag upon meeting completion

Based on the details of your registration, we carefully select at least 6 best-fit solution providers for you to meet with. Each meeting is 30 minutes long and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a swag package. All meetings will take place on Zoom and all logistics are handled for you!

We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Managers within all Mobile functions.

Yes, but only for your one-on-one meetings which are scheduled for a date and time you prefer. The summit sessions do not expire and will all be available on-demand to watch at your leisure—anytime, any place.

There are many reasons to attend! For starters, MAU CONNECT Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. MAU CONNECT is designed to help you maximize your time and money for the best possible results.

General Event Questions

The most important thing you can do is take the time to complete your registration. Your registration is the basis for all of our methods of personalizing your experience. The more accurate and complete your registration is, the easier it is for us to select opportune sessions and schedule private meetings for you.

We are closely monitoring and following CDC event guidelines and strategies to prevent the spread of COVID-19 and maintain healthy event operations. This includes proper cleaning and disinfecting of surfaces throughout the event venue.

Yes, we offer a variety of networking sessions to interact with speakers and event attendees during the Summit. Following each presentation the speakers often share their contact information so you can continue to foster the relationship.

We encourage you to follow our event Facebook page for speaker updates and great event content leading up to your Summit.

Upon completion of your registration, you will be paired with a personal concierge that will reach out directly to help with any questions and provide assistance that includes scheduling your one-on-one meetings and more.

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