Brandwatch and Falcon help over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social.

Brandwatch and merged in June 2021 to form an integrated social business that is part of the Cision family. Together, we offer a complementary suite of best-in-class solutions that enable smarter decision-making and streamlined workflows at every customer touchpoint. Our products and services combine social, online, and digital marketing intelligence to inform winning, data-driven strategies.

Brandwatch is the world’s pioneering digital consumer intelligence suite. It includes the core AI-powered consumer intelligence and reporting platform, Brandwatch Consumer Research, and leading content marketing platform BuzzSumo. is an industry leader in social media suites and offers an integrated SaaS platform for social media publishing, engaging, listening, advertising, analytics, and benchmarking.

The Power of Brandwatch Consumer Research

Products & Services

Brandwatch offers:

  • Industry-leading social listening and digital consumer intelligence: Discover what people say about your brand online, trends, opportunities, and risks
  • Best-in-class AI: Analyze the world’s largest pool of online conversation (including
    reviews data) and surface insights in an instant
  • Smart reporting and visualizations: Share insights across your business for smarter,
    faster decisions

Brandwatch products include:

  • Consumer Research
  • Falcon
  • BuzzSumo
  • Audiences
  • Vizia
  • Reviews
  • Brandwatch for Education

Industries Served

  • Retail
  • CPG
  • Financial services
  • Health & pharmaceuticals
  • Technology
  • Media & entertainment
  • Travel, tourism & leisure
  • Government & public sector
  • Non-profit organisations
  • Manufacturing

Clients Include

  • Nestlé
  • Unilever
  • Delta
  • Monster
  • Havas

Client Testimonials

“We flipped the switch and we were off. Normally when we launch technologies there’s all this IT time to get everything running. We just turned it on and got going because it’s that easy to use. Previously we were paying an agency $85k a year to do our analysis – bringing it in-house, that cost saving is huge. We went over it with the CMO last week and we have hundreds of thousands of dollars already in money we didn’t have to spend because we had Brandwatch.”

– Lauren Hougas, Director, Marketing Analytics, Land O’Lakes

“If I had to describe Brandwatch in a sentence I would say it’s a platform that helps us get to the voice of the consumer quicker.”

– Sophie Menzies, Transformation Strategist, Hall & Partners

“By combining social listening data using Brandwatch with other data sources, such as sales or brand health analysis, we can create a holistic picture of the performance of our brands’ campaigns and thus provide the basis for making management decisions.”

– Marcel Heitmeier, Social Media Intelligence Specialist, Nestlé Deutschland AG