Epsilon is a people-based marketing platform and sits at the heart of Publicis Groupe. By combining Epsilon’s data and technology capabilities with the Groupe’s media and creative firepower, we provide a truly differentiated offering to the market.
Epsilon offers a full-service data centric digital media platform (display, mobile, video/CTV, social) which, for the past 20 years, has been replacing the ineffective retargeting budgets of its clients with full funnel customer targeting using AI to deliver 1:1 personalisation and led the market in focusing on incremental measurement to make a genuine difference to its client’s revenues.
Epsilon is also the ONLY loyalty provider in the industry to be named a leader in both Loyalty Technology and Loyalty Services by Forrester. Epsilon’s comprehensive loyalty offering helps brands to create lasting connections with customers through personalized interactions at every step of their journey.
LinkedIn | @EpsilonEMEA
“We were expecting to deliver incremental return of one to four, one to five, but the test came to an independently verified one in ten….It blew our minds! “
“The breadth of knowledge, the expert execution and unwavering drive to achieve excellence is what makes you such a phenomenal team.”
“We were able to launch a [loyalty] program in a few short months…we wouldn’t have been able to do it without Epsilon and the partnership we’ve built.”