Magnolia is a composable DXP based on a headless CMS (an advanced system for authoring and managing digital experiences) and offers the fastest route to market. Being an open and flexible platform, it is possible to integrate Magnolia with any existing business applications and front-end frameworks while effortlessly delivering content to any screen or device. Authors and editors enjoy a sleek, powerful interface where they can personalise content, re-use it across touch points, and leverage data and content from any connected systems without ever having to leave Magnolia.
Huge brands such as Thomas Cook, Sainsbury’s Argos, Avis, Hastings Direct and TESCO all rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omni-channel experiences. Magnolia is named a Visionary in the March 2022 Gartner Magic Quadrant for Digital Experience Platforms.
“When bringing multiple big-name brands like Sainsbury’s, Habitat and Argos under one roof, avoiding significant downtime is vital. Magnolia has allowed us to bring these brands together seamlessly, providing a digital infrastructure that puts customer experience first, regardless of which channel, device or platform shoppers are using. Since the switch, customer satisfaction scores have reached a record high.”