VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.
“At Purple, we know our direct response spend creates a positive impact on our brand perception, and our branded spend is held to a high direct response performance expectation. VDX.tv supports this by using an integrated digital video strategy, inclusive of CTV, allowing us to connect with the right audiences and leave a lasting positive impression.”