3 Steps to Make Marketing Front & Center in Sales-Oriented Organizations

Steven Nghe

Head of Marketing & Communications at Kloeckner Metals

Natalie Spira

Marketing Communications Manager at Kloeckner Metals

Learning Objectives

If marketing and sales are both so essential to organizations of all sizes, why are they so often at odds with one another? Watch Kloeckner Metals’ Head of Marketing, Steven Nghe, and Marketing Communications Manager, Natalie Spira, talk about their experiences aligning marketing with sales at startups, SMBs, and enterprise organizations. They will share tips on how to capitalize on the pros and mitigate the cons at each stage of business growth on the path to creating successful partnerships.

Key Takeaways:

  • Own Communications & Communicate Often

  • Understand the Sales Structure & Establish Regular Communication

  • Create Visibility on Sales Funnels & Celebrate Wins