Learning Objectives

This presentation describes the journey that our Dr. Comfort business took during COVID-19, starting with over 70% decline in revenue to growing the buisness by taking market share within 6 months. This journey is described in 5 stages and highlights the actions we took in each stage to reach where we are today.

Key Takeaways:

• Necessity is the mother of invention


• Unprecedented times require unprecedented solutions


• Now is the time to differentiate from your competitors