5 Stages of COVID-19: From Despair to Domination within 6 Months

Nimesh Porbandarwalla

Sr. Director of Marketing & Strategy at DJO Global

Learning Objectives

This presentation describes the journey that our Dr. Comfort business took during COVID-19, starting with over 70% decline in revenue to growing the buisness by taking market share within 6 months. This journey is described in 5 stages and highlights the actions we took in each stage to reach where we are today.


Key Takeaways:



  • Necessity is the mother of invention

  • Unprecedented times require unprecedented solutions

  • Now is the time to differentiate from your competitors