5 Steps to Help Sales and Marketing Coexist in a Happy Marriage

Eric Simmons

VP of Sales at MediaValet

Learning Objectives

Raise your hand if you have been involved in a rocky sales and marketing relationship. If your hand is up, this session was designed for you. The reality is while these two teams need each other to drive business results, they often don’t experience marital bliss because of competing priorities, misalignments and operational gaps. Let's fix that! Beth and Eric, will give their personal take on how these two teams can move together as one and drive unified business results.

Key Takeaways:

  • Creating visibility into your common (and separate) goals

  • Communicating with your organization as a joint “department”

  • Actionable steps to align your marketing and sales teams