5 Ways to Use Conversational AI to Transform Your Lead Engagement and Sales Process

Rashmi Vittal

Chief Marketing Officer at Conversica

Amanda Depaul

Integrated Marketing Senior Director, Demand Generation at Conversica

Learning Objectives

In every company, Sales and Marketing teams have the same end goal—driving sales and increasing revenue. While this is a team effort, many companies continue to miss the mark when it comes to collaboration which ultimately impacts revenue generation. Breakdowns between the two teams can stem from capacity issues, botched handoffs of hot leads, or poor lead quality.


Fortunately, strategic use of Conversational AI can remedy these problems and help companies reach their revenue goals by better aligning Sales and Marketing teams. Join Rashmi Vittal, CMO at Conversica to discover practical applications regarding how Conversational AI can bring the best out of your Sales and Marketing teams.