Driving alignment between sales and marketing has never been more critical or challenging. When the two teams collaborate effectively, marketing will see improved ROI from their campaigns and greater efficiencies in their strategic priorities. But that’s often easier said than done. Hear how one marketing executive was able to bridge this familiar divide by going undercover as a sales leader. In doing so, he discovered what sales professionals really think of marketing and how to overcome the common challenges that prevent both teams from working together more efficiently.
- The seven mistakes marketers routinely make when collaborating with sales
- Why the two sectors are often at odds, and what you can do to drive greater alignment within your organization
- How to overcome suspicions, correct misconceptions, and grow revenues through improved communication with sales