A Path to a Paid Loop: Balancing Growth and Monetization

Scott Dodson

Chief Growth Officer at Hero Gaming

Learning Objectives

You gotta spend money to make money! Lingvist, a language learning platform, began monetizing in 2018, but they were nowhere near their target LTV/CAC ratio on paid channels. Get a candid look at Lingvist's challenge to build a paid growth loop while maintaining free user retantion. Learn how user segmentation, paywall, trial and pricing experiments led to breakthroughs (and failures) in their growth metrics.