For over 3 decades, IBM has helped develop and deliver innovative & engaging digital fan experiences for Wimbledon. After a year's absence, on June 28th live tennis returned to SW19 for the 2021 Championships. As a trusted delivery partner since 1990, IBM’s role is to support the AELTC in their “pursuit of greatness” and to be essential in fulfilling their mission to be the “best tennis tournament in the world by some distance on all measures”. With reduced capacity on-site because of the on-going pandemic situation, digital engagement with fans became more important than ever this year. Hear how IBM works closely with the AELTC to push the boundaries of innovation and constantly improve and advance fan engagement wherever in the world they are watching the tournament.
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