Are You on Mute? Can Your Customers Hear You Amidst COVID-19?

Donna Doleman Dickerson

Chief Marketing Officer at GreenPath Financial Wellness

Learning Objectives

During a global pandemic, now more than ever is it important to have effective marketing strategies and messages that resonate with your customers. We will discuss how GreenPath listened to customer needs and responded with our messages, products and marketing strategies, amidst the COVID-19 pandemic. This session will provide tools to “unmute yourself” so your clients are hearing your messages clearly. We will highlight channels and tactics that are successful in reaching target audiences during times of uncertainty and provide you with key takeaways to recharge your marketing, achieve results with customers and enhance team collaboration and productivity, all while working from the new normal of home.