Balancing Flexibility with Long Term Brand Growth

Laurent Nicolas

Marketing group chief - audio & corporate markets at Agence France-Presse

Learning Objectives

Balancing flexibility with long term brand growth is a challenging task, which requires well thought out strategy and planning. This session will consider how to respond to uncontrollable wider changes while not losing focus of long-term aims. As well as best practice in planning for future disasters.

Key Takeaways:

  • Reacting to rapid changes in wider environment

  • Disaster planning best practice

  • Aligning long-term marketing plan with short-term changes