Becoming a Coach

Anthony Brunshtein

Manager Enterprise Continuous Improvement at Southwest Airlines

Learning Objectives

Leadership development programs can try their best to teach leaders how to coach, but I’ve learned that you must first accept a different way of thinking. The act of coaching (verb) vs. BECOMING A COACH (noun). To embody the spirit of a coach, one must shift their focus from inward (yourself) to outward (developing others). In other words, you must put the employee’s interests in front of your own. It’s a mental shift to be other’s focused, not self-focused. To be a problem facilitator, not a problem solver. To be an active listener, not an active talker.


In this session, you'll learn how to BECOME A COACH. Enter if you dare!


Key Takeaways:



  • The principles of a coaching mindset

  • The application of a coaching mindset

  • Actionable plan to being your experimentation