Beyond Branding: Leveraging Key Performance Channels

Matt Horiuchi

Director, User Acquisition at Beyond Branding: Leveraging Key Performance Channels

Fabien-Pierre Nicholas

Head of Marketing, US at Beyond Branding: Leveraging Key Performance Channels

Learning Objectives

After years of focus on mobile performance channels, 2018 was the year for many performance marketers to start testing new channels: podcasts, email or influencer marketing. But one channel is clearly demonstrating it can be attributed and scaled to be a top performer when it comes to return-on-ad-spend (ROAS): television. Join Calm and SmartNews, to discover how two mobile-first businesses turned TV into a secret weapon to grow their business faster than their competitors. From assessing if TV is right for your company to picking the right partner or building the best creative, you will learn the do's and don'ts of this key platform for your growth mix, in the US and beyond.