Brand-led Innovation: How COVID-19 Inspired a New Product & an Evolved Brand

Maria Dillion Kemp

Head of Marketing at Convene

Create your free account now to watch this video and browse the entire executive library.
Sign Up
04:21

Marketing and brand leaders are often the creative minds within a company during non-crisis times and the first to respond when a crisis strikes. When it comes to company innovation, though, marketing and brand have a critical role to play in leading a company’s evolution. In this presentation, Maria Dillon Kemp, the head of marketing for Convene, which is a premium work experience company with 25+ meetings, events, and office locations across the U.S., will discuss how the company innovated out of the COVID-19 crisis. She’ll review how the company created a new product in three months, unveil the process of building a new brand architecture during that time, and explain how marketing & brand can play a lead role in company innovation while strengthening commercial strategy.


Key Takeaways:



  • How to manage a crisis and find opportunities to innovate in challenging moments

  • How marketers and brand leaders can work with product teams to help the company innovate and stay aligned with its vision and mission

  • The impact of brand-led innovation on commercial strategy and the real-life application of this in an organization


Q/N delivers the info you need, from the people that know Learn More

On Demand

Education

An elite group of your peers relay insight & experience in an ever-growing video library, helping you make better business decisions.

Events

Invitation-Only

Executive-only events connect you to the people & solutions that simplify your path to success, learn why we’re the industry leader.

Innovative

Solutions

Coming Soon! We’ve made it quick & simple to connect with the best solutions on the market today. You’ll even get rewarded for it.

Become an Exclusive Member Today.