Learning Objectives

Learn how theory and application of iconic concepts can be combined to create outstanding teams which drive better outcomes. Pulling from some of the classic concepts of leadership and marketing, high performing teams are created to achieve extraordinary results from the practical application of these concepts. Includes specific steps for marketing leaders to take to create an experience that will benefit their teams, organization, and themselves.

Key Takeaways:

• Strategy Drives Structure


• Leading in the Knowledge Worker Age


• Creating an Outcome Orientation