Building Brand Awareness

Nicola Anderson

Chief Marketing Officer at MyTutor

Learning Objectives

Nicola Anderson, CMO at MyTutor will be discussing why spending on brand is so important for start-ups, and the importance of using the right kind of advertising for your business. Sharing why MyTutor decided to invest in TV, a channel not often used by Start-up brands. Nicola will also be debating the use of agencies, and best practice in managing the relationship between in-house and agency use.


Key Takeaways:



  • Why spending on brand is important to start-ups

  • How to determine the right kind of advertising

  • Managing the relationship between in-house and agency use