Building Credibility Through Content Marketing

Anne Ballentine

Vice President of Marketing and Communications at Rogers Behavioral Health

Learning Objectives

Sharing how Rogers Behavioral Health has leveraged effective content marketing to solidify credibility with referral sources and potential patients. While it's one of several key strategies, content marketing has helped to double both website traffic and patients served. Learn how we created engaging content and tools to add value for our stakeholders and bring more people to treatment. You'll get ideas and helpful advice for employing a variety of options to elevate your marketing approach.

Key Themes:

  • Staying in front of key stakeholders with engaging and valuable content is critical to relationship building

  • Developing a long-term content marketing strategy takes time, patience, and commitment across disciplines

  • It's important to understand and maximize each medium with appropriate high-quality content that will stand the test of time