Building for the Future: How Priceline App Fuels Long-Term Brand Growth

Lori Bernstein

Director of Mobile Pricing at

Learning Objectives

In this presentation, Director of Mobile Pricing at Priceline, Lori Bernstein will discuss what Priceline is all about, what they look like today, and how they plan on growing for the future. After over a decade on the market, the Priceline app has evolved over time to fit the needs of their loyal, on-the-go customers that keeps them coming back to the app. By looking at the customer data, they know what their customers want, and they use it to improve and optimize the Priceline app that brings new customers to the app. The goal is to get the customers excited about using the app with new incentives that will keep bringing them back for more.