Changing Nature of Customer Behaviour Post Covid

Richard De Villa

Head of Marketing, UK & Europe at Malaysia Airlines

Learning Objectives

Covid has had a huge impact on customer behaviour and lifestyles, which in turn, impacts the way in which customers interact with brands and use products. Focusing on these changes, this session will explore if they are likely to last as well as predicting buying behaviour in a post-Brexit world.

Key Takeaways:

  • Changes in customer lifestyles

  • Are changes due to last?

  • Impact of Covid-19

  • Consumer buying behaviour in a post-Brexit world