Connecting with Audiences on Non-Ad Supported Platforms

David Anderson

Co-Head of Marketing at United Talent Agency

Julian Jacobs

Co-Head of Marketing at United Talent Agency

Create your free account now to watch this video and browse the entire executive library.
Sign Up
36:28

The combination of major media companies choosing to launch new streaming platforms that do not accept advertising, combined with the acceleration of a shift away from traditional broadcast and cable TV during COVID-19, has left marketers with fewer and fewer opportunities to connect with audiences. This reality is so stark that major advertisers have officially declared they will no longer participate in any sort of upfront process. Brands and their media agencies are ill equipped to navigate this new world lacking the relationships, experience and expertise of collaborating with streaming platforms and their prolific creators. In this session, we'll discuss the state of this challenge and share a roadmap to the opportunity.


Key Takeaways:



  • Consumers are increasingly consuming content on non-ad supported platforms, if brands don't figure out how to connect there, they will lose them

  • Traditional agency ecosystems cannot and will not be relevant in this new world

  • This new opportunity is massive and allows for brand marketers to completely re-imagine how they connect with audiences


Q/N delivers the info you need, from the people that know Learn More

On Demand

Education

An elite group of your peers relay insight & experience in an ever-growing video library, helping you make better business decisions.

Events

Invitation-Only

Executive-only events connect you to the people & solutions that simplify your path to success, learn why we’re the industry leader.

Innovative

Solutions

Coming Soon! We’ve made it quick & simple to connect with the best solutions on the market today. You’ll even get rewarded for it.

Become an Exclusive Member Today.