Over the last 10-15 years, as Digital Marketing and Ecommerce have grown, so have the silos in our organization and channels we trade in. Quite often it is hard to navigate these silos. But consumers don't know that. They only believe what they see as they hop from one channel to the other. And if our Brand does not look cohesive, it is hard to say what our consumers may think of us. As a practitioner, I will share some frameworks that outline the omnichannel ecosystem from an internal & external perspective while sharing some tangible strategies to deliver high consumer engagement.
- Define omnichannel ecosystem for brands
- How to engage with consumers across the internal silos and external channels