Content Investment and Personalization in an Increasingly Digital World

Jason Rose

Chief Marketing Officer at Pure Storage

Learning Objectives

Please join the Chief Marketing Officer for Pure Storage as he discusses navigating the excellerated digital environment for marketing strategies and key insights learned.

Key Takeaways:

  • How has the past year been for Pure, and what has changed the most from a marketing perspective?

  • What advice would you give to marketers to hit profit goals in this new digital environment?

  • What would you say are key elements of a successful virtual event?

  • How has Pure leveraged data and insights in its marketing strategy this year, and what are your priorities for the future?

  • Above everything, what is one lesson you’ve learned this year as a marketer that will have a permanent impact on your work?