Creating Engaging Customer Engagement in a Virtual World

David Banks

Director of Marketing at Bell Flavors & Fragrances

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In these changing times, the way that we did business is not how we will be doing business. Reaching customers through traditional channels and in a normal face to face fashion is no longer normal. As we move to a more virtual way of interacting and making connections with consumers, the ground rules have changed for both obtaining and keeping someone's attention. This session will focus on the requirements in today's world for creating engaging and entertaining interactions with your consumers.

Key Takeaways:

  • We have to pivot in order to survive in this new environment

  • The new normal needs to be customized, entertaining and engaging

  • You will leave with the foundation for creating exciting, entertaining and informative customer engagements

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