Creating Excellent Customer Experiences with Data-Driven Personalization
Learning Objectives
Are you looking to take your personalization to the next level? Learn how to convert more customers by using actual customer behavior to personalize an experience – as it's happening. Take a deep dive on how understanding customer behavior can personalize your marketing campaigns – and help you convert more customers.
Key Takeaways:
- Identify each customer and build segments based on their real-time behaviors, interests, and context
- Detect moments of struggle in each customer’s journey, and personalize content to improve their experience
- Create audiences based on your customers’s multi-channel journeys to deliver the right content to each user at the right time
- Leverage advanced reporting in Acoustic Analytics to develop insights and learn from your testing
