Creating Excellent Customer Experiences with Data-Driven Personalization

Michelle Burschtin

Head of Product Management at Acoustic

Michael Trapani

Sr. Director of Product Management at Acoustic

Steve Perry

President at Pereion Solutions

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20:49

Are you looking to take your personalization to the next level? Learn how to convert more customers by using actual customer behavior to personalize an experience – as it's happening. Take a deep dive on how understanding customer behavior can personalize your marketing campaigns – and help you convert more customers.


Key Takeaways:



  • Identify each customer and build segments based on their real-time behaviors, interests, and context

  • Detect moments of struggle in each customer’s journey, and personalize content to improve their experience

  • Create audiences based on your customers’s multi-channel journeys to deliver the right content to each user at the right time

  • Leverage advanced reporting in Acoustic Analytics to develop insights and learn from your testing


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