Creating Personalised Customer Experiences at Scale

Amit Sharma

Marketing Head - Europe and Americas at Tata Communications

Learning Objectives

Offering a personalised customer experience to many individual customers at once can be challenging and difficult to execute. However, when done well, personalisation can provide a competitive advantage and is quickly becoming an expectation from consumers. The digital revolution has had a big impact on the way consumers and businesses interact and created a whole host of ways to create exceptional personalised customer experiences.

Key Takeaways:

  • Why personalisation at scale matters

  • Best approach to making personalisation at scale work

  • Digital personalisation

  • Biggest hurdles and how to overcome these