Crisis Communications: Controlling the Message During Uncertain Times

David Frederick

Chief Marketing & Communications Officer at YMCA of Metropolitan Dallas

Learning Objectives

The COVID-19 pandemic caused global, social, and economic shutdowns that will impact everyone for years to come. During this crisis,organizations have to be lead through the chaos and uncertainty with clear & impactful messaging to positively influence their audiences. As a nonprofit, the Y pivoted from its normal health and wellness messaging to primarily focusing on serving the community. Communications, messaging and 12 Rules for Success in Crisis Communications helped change people's perception as well as increase support and contributions. See the YMCA of Metropolitan Dallas's response and how it helped galvanized communities.


Key Takeaways:



  • Learn how controlling or influencing the message can make a positive impact to your organization's bottom line

  • Crisis Communications

  • 12 Rules for Success