Cultivating Loyalty by Prioritizing the Donor Experience

Janine Moriniere

Director of Marketing & Communications at Boys & Girls Clubs of Delaware

Learning Objectives

Nonprofit organizations are facing many challenges due to the COVID-19 pandemic – fundraising, staffing, and engagement. It is easy to look at individual nonprofits and not be able to see competitors in the industry because each non-profit serves the community in different ways, each has a different mission and vision when it relates to the services they provide. However, with reduced to limited resources from our donors we have to pivot our mindset to see our industry as highly competitive and stand out amongst our peers who are asking for the same dollar.


Key Takeaways:



  • How does your brand resonate with a donor? Are you articulating your impact?

  • How do you encourage greater donor loyalty?

  • How do you continue to engage and retain your donors?