Customer Engagement as a Multi-channel Acquisition Strategy

Nadya Birca

Head of Digital Acquisition at Wex Photo Video

Learning Objectives

With consumer habits changing due to the knock-on effects of covid-19, customer engagement and the ways in which we interact with consumers is evolving. This session will consider different channels of communication and how to utilise these to create successful engagement. As well as considering effective measures of engagement and looking ahead at message strategies to truly engage your customers.

Key Takeaways:

  • Utilising different channels of communication

  • Channel management

  • Effective measures of engagement

  • Message strategies to truly engage customers