CX Super Powers for Modern Marketing Leaders

Steven Tsao

Digital Marketing Futurist at Treasure Data

Learning Objectives

What if we can give CMO’s and CIO’s superpowers that will accomplish your objectives, and improve the way your teams work with each other? What would that superpower look like? Here are some of the questions we will go over:

  • How has competition changed?

  • Do we have end-to-end, holistic view of the customer?

  • Are we equipped to personalize the customer experience across the journey?

In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”

Key Takeaways:

  • The future belongs to those who can win the attention of customer

  • Your tools must be adaptable and flexible enough to make optimal, dynamic use of customer data without limiting the types of data that may come in from any sources

  • Know where your data is at all times, and how they are being utilized by various teams