Declaration of SEO: 6 Fundamental Truths To Live By

Bruce Clay

President at Bruce Clay Inc.

Learning Objectives

“The Declaration of SEO” presents six fundamental truths that are essential for any business to achieve success with organic SEO. Bruce Clay explains key insights he’s developed as an SEO and industry leader for more than 24 years.


Key Takeaways:



  • SEO needs to be a strategic initiative across the company

  • SEO should beat the competition, not the algorithm

  • SEO done right cares about content architecture

  • It’s not the job of SEO to make a pig fly

  • Cheap SEO is a near-death experience

  • SEO is never done