There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately.
- What mass one-to-one marketing is
- Why you need to add it to your strategy
- 3 things you need to get started