Did Marc Pritchard Launch a Marketing Revolution? Find Out How Mass One-to-One is Becoming a Reality

Learning Objectives

There are 4.7 billion people online. And 4.1 billion of them are on social platforms. The trick to building a true one-to-one marketing program is to: discover what those billions of people are saying to you and about you, sort that unstructured data so it makes sense, and then engage appropriately.

Key Takeaways:

  • What mass one-to-one marketing is

  • Why you need to add it to your strategy

  • 3 things you need to get started