Digital Transformation: Importance of a Holistic Digital Marketing Strategy

Augusto Schmidt

Director, Demand Generation - Global Marketing at Digital Transformation: Importance of a Holistic Digital Marketing Strategy

Learning Objectives

With e-commerce accelerating, it is important to ensure digital marketing strategies are cohesive across all channels, to create a united customer experience and message. Focusing on digital first strategies in 2021 is key to remain competitive, this session will showcase frameworks to ensure successful digital transformation.


Key Takeaways:



  • Focusing on ‘digital first’ marketing strategy

  • Frameworks to ensure successful digital transformation

  • Creating fusion across all marketing tools/modes/channels