Displaying Diversity and Inclusion in Your Marketing Campaigns

Neil Wilkins

Head of Marketing, Brand & Communications at Displaying Diversity and Inclusion in Your Marketing Campaigns

Learning Objectives

This session will consider the importance of diversity and inclusion within brand and marketing campaigns, and how taking a proactive, rather than reactive, approach will help organisations stand out from competitors. We’ll also examine how messaging can be improved to be more inclusive, with examples of case studies that show the right and wrong way to go about doing it.


Key Takeaways:



  • Why diversity and inclusion are important to Brands

  • Brand image proactivity vs reactivity

  • Making messaging more inclusive

  • Case studies – the good and the bad