With so much on the go for today’s marketing teams, it can be easy to get caught in a martech status quo wasteland. Operations aren’t perfect, but a complete martech reshuffle seems out of the question, so you choose to accept it for what it is... BUT, what if there was a different path forward? This session will discuss a simplified way of looking at your martech maturity and how it can be used to help gradually build a marketing technology stack that reenergizes performance. You’ll leave with an understanding of where your martech stack stands today and actionable steps you can take to achieve martech maturity.
· Identifying where you are on the MarTech Maturity Model today
· Recognizing where you should be based on your team size and structure
· Actionable steps to help you achieve MarTech maturity