Driving from Chaos to Clarity with the MarTech Maturity Model

Beth Kszan

VP of Marketing at MediaValet

Learning Objectives

With so much on the go for today’s marketing teams, it can be easy to get caught in a martech status quo wasteland. Operations aren’t perfect, but a complete martech reshuffle seems out of the question, so you choose to accept it for what it is... BUT, what if there was a different path forward? This session will discuss a simplified way of looking at your martech maturity and how it can be used to help gradually build a marketing technology stack that reenergizes performance. You’ll leave with an understanding of where your martech stack stands today and actionable steps you can take to achieve martech maturity.

Key Takeaways:

· Identifying where you are on the MarTech Maturity Model today

· Recognizing where you should be based on your team size and structure

· Actionable steps to help you achieve MarTech maturity