Learning Objectives
The Covid-19 pandemic has accelerated e-commerce progression globally, which is why it’s important to consider not just where we are now but also the future of e-commerce. Will this growth continue? What is the future of the physical store? What omni-channel strategies are most effective? How to manage cluster segmentation and targeting diversity cross-channel for a broad audience? These questions will all be considered and debated in this session.
Key Takeaways:
- Acceleration of E-Commerce
- Future of the ‘physical store’
- Omni-channel strategies
- Cluster segmentation & targeting diversity across 50+ audience
