E-Commerce vs Physical: Where are we now and the future

Shona Jameson

Chief Marketing Officer at Cotton Traders

Learning Objectives

The Covid-19 pandemic has accelerated e-commerce progression globally, which is why it’s important to consider not just where we are now but also the future of e-commerce. Will this growth continue? What is the future of the physical store? What omni-channel strategies are most effective? How to manage cluster segmentation and targeting diversity cross-channel for a broad audience? These questions will all be considered and debated in this session.

Key Takeaways:

  • Acceleration of E-Commerce

  • Future of the ‘physical store’

  • Omni-channel strategies

  • Cluster segmentation & targeting diversity across 50+ audience