Ecommerce: Business Without Borders

Victoria Usher

Head of Marketing at JCB Europe

Learning Objectives

Ecommerce has been steadily growing as connectivity improves and customers feel more secure shopping online – and as retailers create attractive consumer purchasing experiences. The events of 2020 accelerated the ecommerce journey and normalised the concept of digital shopping for many who had never explored the online universe.


Key Takeaways:



  • Engagement with Asia’s high-net-worth shoppers and European retailers

  • Digital shopping trends and growth within Europe

  • Promoting recovery via investment in omnichannel

  • Top tips for optimising ecommerce with Asian tourists from a marketing perspective