Ecommerce : Business Without Borders

Victoria Usher

Head of Marketing at Ecommerce : Business Without Borders

Learning Objectives

Key Takeways:

1. Ecommerce has been steadily growing as connectivity improves and consumers feel more secure shopping online – and as retailers create attractive consumer purchasing experiences. The events of 2020 accelerated the ecommerce journey and normalised the concept of digital shopping for many who had never explored the online universe.

2. The pandemic has not slowed Asia’s high-net-worth shoppers engaging with European retailers using their JCB cards. Spend has shifted toward digital shopping, with the retail category experiencing high growth across Europe.

3.Investment in omnichannel is key to promote recovery and growth through ecommerce in the aftermath of the pandemic. Victoria can share 10 top tips for optimising ecommerce with Asian tourists from a marketing perspective such as communication in local languages, structuring special offers and logo visibility.