Email Marketing in a Post-Pandemic World

Melissa Tatoris

Chief Innovation Catalyst at Acoustic

Erinne Mejia

Product Management at Acoustic

Learning Objectives

Are you an email marketer trying to recalibrate your 2H 2020 strategy for a post-pandemic world? The year started out strong. Marketing leaders were poised to outperform and over deliver with email marketing and customer engagement. Then the wheels fell off with COVID-19. Globally, we're working longer hours, spending more time at home, and social distancing from our family, friends, and coworkers. Consumer behavior has shifted. But with all major change comes great opportunity.

Key Takeaways:

  • Results of Acoustic's COVID-19 Email Benchmark Report based upon insights gleaned from the data of thousands of our customers

  • Get the most out of your email marketing efforts moving forward

  • Ignite your email marketing strategy for the rest of the calendar year