Enhancing Your Marketing Starts With Listening

Jeff Schmitz

Senior Vice President and Chief Marketing Officer at Zebra Technologies

Learning Objectives

Listening closely to your customers and understanding their journey as they interact with your products, solutions and teams are sure-fire ways to enhance your overall marketing. Jeff Schmitz, Senior Vice President and Chief Marketing Officer at Zebra Technologies, will talk about how digging into the insights that your customers share with you – good or bad – can lead to marketing breakthroughs. Jeff will talk about the importance of stepping up how you listen to your customers and adding to traditional marketing methods so you can gain more actionable insights.

Key Takeaways:

  • Listening closely to your customers can help you with short-term marketing goals and long-term efforts of building brand equity and retaining valuable customers

  • Customer insights are key to steering your long-term customer experience efforts, and they can tell you which areas of your business to spotlight today

  • Recurring customer surveys continue to be important measures, but you can often gain more actionable insights about your customers’ interactions with your brand through real-time and frequent check-in listening techniques