Please join the Chief Marketing Officer for Fannie Mae as he discusses the digital transformation of a historically B2B company and their journey to become more B2C focused.
- How did your digital transformation journey start? What was the state of marketing and martech when you arrived?
- You were named CMO in Feb. 2019 and had to turn a small, emerging team into an enterprise capability - how did you do that?
- How has the COVID pandemic provided you with an opportunity to turn your martech capabilities toward a new audience?
- What's next on Fannie Mae's journey? Any lessons learned?