From B2B to B2C: The Digital Transformation

Steve James

Chief Marketing Officer at Fannie Mae

Learning Objectives

Please join the Chief Marketing Officer for Fannie Mae as he discusses the digital transformation of a historically B2B company and their journey to become more B2C focused.

Key Takeaways:

  • How did your digital transformation journey start? What was the state of marketing and martech when you arrived?

  • You were named CMO in Feb. 2019 and had to turn a small, emerging team into an enterprise capability - how did you do that?

  • How has the COVID pandemic provided you with an opportunity to turn your martech capabilities toward a new audience?

  • What's next on Fannie Mae's journey? Any lessons learned?