Over the past year, we've seen first-hand that brands need to be able to optimize, iterate, and pivot on the fly: an experimentation practice is no longer a "nice-to-have," but a vital part of your company's overall digital strategy. Blake Blanchard, Optimizely's Lead Consultant of Strategy & Value, will discuss why now is the time to build a test and learn culture, reflect on her experiences as an experimentation practitioner, and present tactical takeaways for starting a culture of experimentation and scaling throughout your organization.
- 75% of companies that invest in experimentation see an incremental revenue increase of over 5%. 40% of companies see an increase of over 10%!
- A Program Manager and an Executive Sponsor are particularly vital to getting an initial Experimentation Program off the ground
- Making sure your program's focus is on your company's key metrics, as well as tracking your Program's Metrics, will help ensure you make a direct, attributable impact on your company's bottom line. These metrics can also help you make your ROI arguments when defending the investment in experimentation.