Getting on the Fast Track of Technology in a Very Traditional Business

Malia Rivera

VP of Marketing at Innovetive Petcare

Learning Objectives

I will discuss how the pandemic propelled a traditional business into adopting technology-driven solutions akin to those seen in the healthcare and hospitality industries. With the world adjusting to operating under pandemic-created constraints, I expand first hand how we adopted the utilization of touchless, revenue-driving, client-acquisition solutions for ongoing growth and success when stake-holders are apprehensive and change adverse. (Article:

Key Takeaways:

  • Using QR codes in everyday marketing

  • Usine online waitlist/payment levers as touchless solutions

  • Using video/digital instead of traditional print