Growth Is More Than Marketing

Meredith Rosenbloom

Director of Growth Marketing at GrubHub

Learning Objectives

We have to evolve as marketers to meet the needs of our ever-changing consumers. More so than ever, what was efficient in driving growth last year may not be efficient this year, or next year. In this presentation, we will cover the balance of constant experimentation, knowing when to trust art and not only science, and how to think outside the traditional marketing tactics to drive growth.