Harnessing the Power of Digital to Engage Clients in a Virtual World

Neda Whitney

SVP, Head of Marketing - Americas at Harnessing the Power of Digital to Engage Clients in a Virtual World

Learning Objectives

In a marketplace where client engagement was largely in person, the global pandemic led to the digital evolution of the Christie's brand across all touchpoints. From our auction livestream approach to site innovation and AR technology, the brand adopted new approaches to ensure that we could offer our clients the high touch service they expected within the confines of a virtual environment.